Segment Marketing Specialist (SMB)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical? The Segment Marketing Specialist will play a critical role in developing and executing targeted marketing strategies to drive customer acquisition, retention, and growth for the small-to-medium sized business (SMB) segment. This position will require a deep understanding of the telecommunications industry, customer behaviour, and competitive landscape to create compelling marketing campaigns, enhance brand presence and thought leadership What are you accountable for?

• Develop and execute Segment-Specific Strategies & Propositions: Create and implement marketing plans tailored for the small-to-medium sized business (SMB) segment to achieve growth targets and enhance customer engagement and experience. Develop Propositions aligned with business goals and market demands of the segment
• Campaign Management: Plan, execute, and optimize end-to-end marketing campaigns across multiple channels, including digital, social, email, print, and events.
• Customer Insights and Analysis: Conduct market research and analyse customer data to identify trends, behaviours, and opportunities within target segments.
• Content Development: Collaborate with cross-functional teams to develop segment-specific content, messaging, and promotional materials.
• Performance Monitoring: Track and report on campaign performance, key metrics, and ROI, and provide recommendations for improvement.
• Collaboration and Communication: Work closely with internal stakeholders, including product management, sales, and customer service teams, to align marketing efforts with business objectives.
• Competitive Analysis: Monitor and analyse competitor activities to identify market opportunities and adjust marketing strategies accordingly.

What do you need for the role?

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3+ years of relevant experience in marketing, with a focus on segment marketing, customer insights, or campaign management, preferably in the B2B industry. Telecommunication industry experience would be an advantage.
• Strong understanding of marketing principles, customer segmentation, and market research methodologies.
• Experience with digital marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation tools).
• Excellent analytical, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.