Senior Brand Manager
Abbott
Date: 2 days ago
City: Petaling Jaya
Contract type: Full time
Job Description
Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations team to ensure success in the development of strategy, creative and execution plans, product support and sales execution.
Major Duties And Responsibilities
Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations team to ensure success in the development of strategy, creative and execution plans, product support and sales execution.
Major Duties And Responsibilities
- Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
- Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
- To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
- Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
- Support the product listing for institutions (government and private hospitals)
- Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
- Good knowledge of computer-based programs including excel, graphics & power point presentation.
- Good interpersonal, presentation and cross functional skills.
- Strong analytical and influencing skills.
- Degree in pharmacy, nutrition, science or equivalent
- Sound understanding or qualifications in marketing related principles.
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