Senior Brand Manager, Dermatological Skincare

Key Responsibilities:

Strategic Brand Planning

• Develop and execute brand strategies aligned with market objectives, consumer demand, and profitability goals.

• Leverage global brand guidelines and market insights to drive innovation, product lifecycle management, and SKU optimization.

• Conduct regular brand performance analysis (IQVIA, Nielsen, Brand Health) and ROI evaluation to inform future strategies.

• Support ecommerce growth through integrated marketing and sales strategies.

• Build and manage relationships with KOLs and dermatology experts.

Marketing Execution (ATL/BTL)

• Lead development and execution of 360° marketing campaigns within regulatory standards.

• Drive impactful digital and HCP activations with agencies, and align channel marketing with Trade Marketing teams.

• Coordinate cross-functional efforts across sales, regulatory, medical, supply chain, and finance to support brand growth.

• Lead brand-related projects with internal and external stakeholders.

Commercial & Promotion Strategy

• Define pricing, product positioning, and promotional strategies.

• Collaborate with sales on national promotions, customer presentations, and category growth initiatives.

• Manage marketing budgets effectively and conduct regular product and brand training.

• Monitor market trends and competitor activity to refine future marketing plans.

Requirements:

• Bachelor's degree in Marketing, Business, or Science.

• 5+ years of brand management experience in FMCG sector

• Strong strategic thinking, analytical, and project management skills.

• Proactive, self-driven, and results-oriented with strong communication and presentation abilities.

• Experience in product launches and digital marketing campaigns.