Senior Brand Manager, Dermatological Skincare

Scope of Responsibilities :

Strategic Brand Planning:

• Develop winning brand strategy and executional excellence across all channels, from brand objectives setting to driving consumer/patient demand and delivering market share targets and profitability.
• Building upon global brand strategy and guidelines for consumer demand generation
• Actively identify key consumer, category and market insights for excellent and apply them across aspects of the brand strategy to execution
• Prepares assigned product line objectives and development for medium/long term plan
• Build robust pipeline of new innovation products with launch excellence across channels and customers and also manage product lifecycle and SKU rationalization.
• Undertake regular market analysis (IQVIA / NIELSEN/ Brand Health) on brand & promotion performance & tracking & provide recommendations to achieve brand growth
• Analyze sales performance trends and impact of competitive strategies, track ROI of major brand activation for future optimization.
• Accelerate Ecommerce agenda with joint sales and marketing strategies to increase sales growth
• Manages relationships with opinion leaders and/or dermatologists community to support the product

Above & Below the Line Planning & Execution:

• Develop and execute i360 marketing campaigns within key regulatory guidelines and to deliver brand objectives.
• Drive brand agenda with agencies for development of consumer-insight driven digital activations and strategic programs with HCP, customers and consumers. Work with Trade Marketing to develop channel marketing plans including POS material & effective sales support material/toolkits to drive demand the product portfolio
• Collaborate cross-functionally (sales, finance, regulatory, medical affairs, quality, supply chain & regional office) to co-ordinate the marketing & sales activities to drive brand agenda and growth
• Lead brand projects and project team meetings with internal and external stakeholders

Commercial & Promotion Planning:

• Evaluate pricing strategy for all new products & for existing product Portfolio
• Develops product strategy/positioning, including pricing and packaging artwork specifications for local brands
• Develops product detailing strategy, including promotional material
• Collaborate with Sales in the development of the brands national promotion plans to optimize category performance
• Prepare customer meetings and provide marketing contents for presentation to customers
• Manage the brand Variable Marketing budget efficiently
• Conduct regular product trainings to internal/external customers/ stakeholder
• Stay updated with market trends, product developments and competitive landscape and curate insights to fuel future marketing plans

Requirement:

• Bachelor’s degree in Marketing/ Business and/or Science degree
• Minimum of 5 years of work experience in brand management in an FMCG MNC
• Good communication and presentation skills, with a strong command of English and strong team player.
• Good analytical, organisational and project management skill, and a positive work attitude
• Experience in product launch & digital campaigns in consumer world