Senior Creative Strategist/Creative Strategist

About Us

Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators’ Network (HCN), we help brands engage audiences with content that’s proudly local, proudly ridiculous, and always relatable.

Since 2015, MGAG has become one of Malaysia’s fastest-growing Gen Z and millennial comedy brands, reaching more than 9 million users monthly. Hepmil Creators’ Network (HCN) is a creator agency that connects brands with over 1,000 TikTok creators across Southeast Asia — powering hyper-local, entertaining content that resonates with audiences while delivering results for brands.

We’re looking for Creative Strategists and Senior Creative Strategists with sharp creative instincts and a passion for social content to help expand Hepmil’s presence and deliver impactful campaigns across platforms.

Key Responsibilities

Creative Ideation & Insights

• Generate creator-first ideas that leverage TikTok, Instagram, YouTube, and Facebook to drive brand engagement.
• Translate cultural and audience insights into creative strategies that resonate with Gen Z and millennials.
• Support the development of campaign concepts and content plans for brand partners.

Campaign Strategy & Execution

• Assist in crafting social-first campaign strategies involving creators and branded content.
• Collaborate with internal teams and creators to ensure content aligns with campaign objectives and platform best practices.
• Monitor content quality and workflow efficiency, continuously improving processes against industry standards.

Client Engagement & Pitching

• Contribute to pitch decks and proposals, presenting ideas to clients and external partners in a clear and engaging manner.
• Provide consultation and training to clients on products, processes, and the evolving social landscape.
• Build credibility as a trusted creative partner by demonstrating deep platform and audience knowledge.

Creator Collaboration

• Work closely with creators to strategize, manage, and optimize exclusive content plans.
• Stay connected to creator communities, trends, and formats to ensure campaigns remain relevant and innovative.

Requirements

• Experience: Minimum 1–2 years in a creative, content, or digital agency environment (Senior Creative Strategist: 3–5 years).
• Platform Expertise: Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging social trends.
• Cultural Fluency: Familiarity with the social content ecosystem, especially short-form video and meme culture.
• Strategic Skills: Ability to support the development and execution of social and creator-led marketing strategies.
• Collaboration: Experience working in teams to conceptualize and produce content.
• Client Comfort: Confident interacting with clients and industry professionals; strong presentation and communication skills.
• Detail Orientation: Ability to present information concisely and accurately, with keen attention to detail.
• Creative Advantage: Experience in writing, directing, shooting, or editing video content for digital formats is a plus.
• Adaptability: Comfortable thriving in a hybrid setup and fast-paced agency environment.

Why Join Us?

• Help shape creator-led campaigns for some of the most exciting brands in Malaysia and Southeast Asia.
• Work with a vibrant community of top TikTok creators and the team behind MGAG and HCN.
• Gain exposure to innovative content formats, trends, and strategies that shape Gen Z culture.
• Be part of a fun, collaborative team that values both creativity and memes.