Senior Executive / Assistant Manager Product Strategy
Coway (Malaysia) Sdn Bhd
Date: 3 weeks ago
City: Kuala Lumpur
Contract type: Full time
Job Objective
Drive new products in demand and worth-selling for current and new categories by conducting market research, deep-diving company data, customers’ voices (VOC), internal (organization & departments) feedback to ensure that the company’s range of products is effectively optimised for greater earnings.
Job responsibilities
- Initiating ideas on business development strategy, planning, in order to secure a strong position for Coway in the market.
- Lead research, testing and evaluation of which products are in demand and worth selling in the for the local market.
- Manage product life cycle, determining whether to launch, end and/or extend a product’s lifecycle, ensuring that profit margins for products are maintained.
- Lead business negotiation conversation with vendors in terms of product price, logistic, training and product quality to maximise company profitability.
- Prepare marketing and education literature for the purposes of cultivating greater product knowledge amongst sales and service organisation and staff to be able to better facilitate the sale of products.
- Prepare market intelligence report by conducting environmental checks via observation of competitors and industrial trends.
Job requirements:
- Minimum of a Bachelor’s degree in Business Administration and/or Marketing. In tune with market conditions as well as demographic and industrial trends
- (Assistant Manager) Minimum of 6-8 years working experience for product management and marketing. Minimum of 2 years in a managerial capacity
- (Senior Executive) Minimum of 3-5 years working experience for product management and marketing
- Possess Project Management experience
- Research & analytical experience will be an advantage.
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