Senior Executive, Product Management

DKSH

Date: 2 weeks ago

City: Petaling Jaya

Contract type: Full time

Job Summary

The incumbent is responsible for supporting the Consumer Health/OTC team on matters related to product management/marketing.
To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.

General Responsibilities
Advertising & Promotion

Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.

Product Management

To play a strategic role in ensuring range and product selection meets trends and requirements.
To monitor the brand’s proactive approach towards consumer preferences at the local level
To ensure inventory levels are managed within contractual agreements.
To ensure trade returns are managed within contractual agreements.

Business Management

To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.

Trade Marketing

Custodian of the brand’s image at retail level. To determine merchandising standards.
To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP’s in trade.

Functional Skills And Knowledge

Minimum 3-5 years relevant of work experience, preferably in a similar Industry.
Possess good communication skills.
Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Education

Minimum Bachelors Degree in relevant field.

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