Senior Executive, Product Management
DKSH Scientific Solutions
Date: 1 week ago
City: Petaling Jaya
Contract type: Full time
Title: Senior Executive, Product Management
Location:
Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 172001
Description
Job Summary
Advertising & Promotion
Minimum Bachelors Degree in relevant field.
Requisition Number: 172001
Job Function: Marketing
Location:
Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 172001
Description
Job Summary
- The incumbent is responsible for supporting the Consumer Health/OTC team on matters related to product management/marketing.
- To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
- To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
- To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
- To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
- To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
Advertising & Promotion
- Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
- To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.
- To play a strategic role in ensuring range and product selection meets trends and requirements.
- To monitor the brand’s proactive approach towards consumer preferences at the local level
- To ensure inventory levels are managed within contractual agreements.
- To ensure trade returns are managed within contractual agreements.
- To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
- To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
- Custodian of the brand’s image at retail level. To determine merchandising standards.
- To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP’s in trade.
- Minimum 3-5 years relevant of work experience, preferably in a similar Industry.
- Possess good communication skills.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).
Minimum Bachelors Degree in relevant field.
Requisition Number: 172001
Job Function: Marketing
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