Senior Executive, Product Managment
DKSH
Date: 1 day ago
City: Petaling Jaya
Contract type: Full time
Job Summary
To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
Key Reponsibilities
Advertising & Promotion
Minimum Bachelors Degree in relevant field.
To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
Key Reponsibilities
- To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
- To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
- To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
- To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
- To ensure optimum balance between various marketing activities:
- Brand building exercises (media advertising, PR/ event sponsorships, product launches, sampling etc).
- Product / Category Education (internal & external product trainings, webinars etc).
- All trade marketing activities, (for example POSM deployment, promoters, fixtures, display stands, planogram, trade campaigns etc).
- Consumer marketing (sampling, bundle buys, gift with purchase, digital /ecommerce platforms etc)
Advertising & Promotion
- Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
- To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.
- Consumer marketing (GWP, PWP etc.) to increase sell-through and strengthen market share.Product Management:
- To play a strategic role in ensuring range and product selection meets trends and requirements.
- To monitor the brand’s proactive approach towards consumer preferences at the local level.
- To ensure inventory levels are managed within contractual agreements.
- To ensure trade returns are managed within contractual agreements.
- To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.
- To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
- To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
- To liaise closely with clients to secure full or partial activities funding ad-hoc activities.
- Minimum 3-5 years relevant of work experience, preferably in a similar Industry.
- Possess good communication skills.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).
Minimum Bachelors Degree in relevant field.
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