Senior Landing Page Designer (Shopify Expert)

Company Overview – Pearl West

Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium Shopify brands. Our mission is to build high-converting, data-driven landing pages that drive revenue, customer engagement, and brand loyalty.

At Pearl West, we go beyond pre-built themes and develop fully customized, performance-driven landing pages tailored to specific marketing and conversion goals. We are looking for a Landing Page Designer with expertise in Shopify, Funnelish, and CheckoutChamp to create and optimize visually stunning, high-performance landing pages that turn visitors into customers.

Role Overview

We are seeking a Landing Page Designer (Shopify Expert) to design, develop, and optimize landing pages that drive conversions and align with our eCommerce growth strategy. This role requires expertise in custom Shopify development, UX/UI best practices, A/B testing, and high-performance page design.

This is a full-time and remote position where you will collaborate with marketing, development, and design teams to create landing pages that increase sales and engagement.

Key Responsibilities

• Design & Develop Fully Custom Shopify Landing Pages – Build landing pages from scratch, using Liquid, HTML, CSS, and JavaScript, without relying solely on pre-built templates
• Optimize for Conversions – Implement A/B testing, heatmaps, UX/UI best practices, and data-driven design to boost conversion rates
• Ensure Mobile Responsiveness & Speed – Develop pages that load fast, look great on all devices, and adhere to Core Web Vitals
• Integrate with Funnelish & CheckoutChamp – Leverage advanced funnel-building tools to optimize checkout flows
• Implement Custom Features & Interactions – Develop interactive elements, animations, and micro-interactions for enhanced user engagement
• Analyze & Iterate Based on Data – Use Google Analytics, Hotjar, Meta Pixel, and other tracking tools to refine and improve landing page performance
• Provide Portfolio-Backed Insights – Showcase previously designed Shopify landing pages with clear details on custom implementations vs. pre-built elements
  
  

Key Performance Indicators (KPIs)

• Conversion Rate Optimization (CRO) – Increase landing page conversion rates by 5-15% within 3-6 months
• Bounce Rate Reduction – Reduce bounce rates by 10-20% through strategic UX/UI enhancements
• Page Load Speed – Ensure all landing pages load within 2-3 seconds for optimal performance
• A/B Testing Success – Successfully implement and track 5-10 A/B tests per quarter with measurable improvements
  
  

Success Benchmarks (30-60-90 Days)

First 30 Days

Complete onboarding and review existing Shopify landing pages and conversion benchmarks.

Audit existing landing pages and provide recommendations for improvements.

Design and launch at least one high-priority landing page.

First 60 Days

Optimize existing landing pages for speed, performance, and conversion rate improvements.

Conduct A/B tests to improve UI elements and content placement.

Work with the marketing team to align landing pages with campaign goals.

First 90 Days

Successfully launch an A/B-tested landing page enhancement that increases conversions by 5-15%.

Build a library of reusable landing page templates for future campaigns.

Required Skills & Qualifications

Must-Have Skills:

• Shopify Landing Page Development – Expertise in Liquid, HTML, CSS, JavaScript
• A/B Testing & CRO – Experience using Google Optimize, Funnelish, or similar
• UI/UX Best Practices – Ability to design intuitive, conversion-focused layouts
• Performance Optimization – Experience with Core Web Vitals, SEO, and page speed improvements
  
  

Nice-to-Have Skills:

• Experience with headless Shopify and React/Vue.js
• Familiarity with Figma, Adobe XD, or Sketch for wireframing
  
  

Application Process

• Submit your application – Send your resume and professional profile (LinkedIn, website, GitHub)
• Short Survey – Complete a brief technical survey about your Shopify landing page expertise
• Screening Call – A conversation with our HR team
• Technical Assessment – Complete a Shopify landing page design challenge
• Final Interview – Meet with the hiring manager
  
  

We look forward to hearing from you! 🚀

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