Senior Manager, Ancillary Pricing Strategy

Job Description

Are you a data-driven strategist ready to lead impactful pricing initiatives in the airline industry? As the Senior Manager, Ancillary Pricing Strategy, you’ll play a critical role in maximizing revenue across our ancillary product portfolio—including baggage, seats, and service bundles—while enhancing the customer journey. With your expertise in pricing, analytics, and revenue management, you’ll drive innovative, customer-centric strategies and lead a high-performing team toward commercial success.

What You’ll Champion

Pricing Strategy Development

• Develop and implement dynamic pricing frameworks for ancillary offerings (e.g. baggage, seats, bundles).
• Monitor market, route, and competitor data to recalibrate pricing in real-time.
• Spearhead major pricing initiatives—such as segmentation-based pricing, regional strategies, and new product launches.
  
  

Revenue Optimization

• Identify and execute revenue-per-passenger (RPP) growth opportunities through pricing innovation.
• Analyze pricing impacts on product uptake and profitability.
• Create strategies that drive ancillary product adoption across routes and channels.
  
  

Data Analysis & Insights

• Lead deep-dive analytics to uncover actionable insights from large datasets.
• Build dashboards and reporting tools to track pricing performance and support decision-making.
  
  

Cross-Functional Collaboration

• Partner with Product, Marketing, Route Revenue, and Local Ancillary teams to ensure cohesive strategies.
• Align with system and channel teams to ensure pricing integrity and optimize performance across platforms.
  
  

Leadership & Team Management

• Lead and mentor a team of revenue analysts.
• Foster a culture of continuous learning, performance excellence, and innovation.
  
  

Who You Are

Academic & Professional Background

• Bachelor’s degree in Economics, Business, Data Science or related field (MBA or advanced degree is a plus).
• 8–10 years of experience in pricing, revenue management, or analytics—preferably in the airline or travel industry.
  
  

Technical & Analytical Skills

• Strong command of data analytics tools (e.g. SQL, Microsoft Excel).
• Demonstrated ability to analyze and interpret complex data to influence pricing decisions.
  
  

Leadership & Communication

• Excellent communication and presentation skills for cross-functional stakeholder engagement.
• Strategic thinker with a hands-on attitude and a drive for continuous improvement.
  
  

Where You’ll Go

From dispatcher to captain, ramp agent to data analyst, brand executive to CEO—our Dare to Dream stories prove that the sky is not the limit for our Allstars!

Deliver results in this role, and you could chart a path to becoming a Commercial Director or Head of Ancillary Products—driving innovation, expansion, and profitability across our network.

What You’ll Enjoy

• Physical Wellbeing: Medical coverage, fitness amenities, flexible work options
• Emotional Wellbeing: Paid leave, wellness programs, and family support
• Financial Wellbeing: Career development and financial literacy programs
• Allstars Specials: Free and discounted flights, partner perks, and a unique Allstar culture
  
  

Get To Know Airasia & Capital a

AirAsia is the World's Best Low-Cost Airline—14 years in a row. We’re part of Capital A, a portfolio of travel and lifestyle businesses driven by data and tech, including AirAsia MOVE, BigPay, Teleport, and more.

As Allstars, we dream big, break norms, and build a better-connected ASEAN for all.

Get To Know Us

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.