Senior Manager - Merchandising

Key Responsibilities :

1. Trade Marketing Strategy Development

• Develop and execute trade marketing strategies aligned with overall brand objectives.
• Design promotional plans for various channels to increase product visibility and sales.
• Coordinate cross-functional teams to align marketing activities with sales and distribution goals.

2. Retail Execution and Merchandising

• Create in store displays and point-of-sale materials to enhance product visibility.
• Monitor and maintain shelf standards, ensuring product availability, proper placement, and compliance with visual merchandising standards.
• Collaborate with the respective stakeholder to maximize product placement in strategic store locations.

3. Product Strategy, Selection & Category Management

• Develop and execute merchandising strategies for all product categories, ensuring an optimal mix of high-demand, high margin items.
• Analyze market trends, customer preferences, and sales data to curate the product range.
• Manage seasonal, promotional, and special event assortments in line with market demand.
• Craft seasonal plans by category and store to maximize profitability and enhance brand presence.
• Ensure consistency of product availability across all stores.

4. Supplier / Vendor Management

• Build and maintain strong relationships with suppliers / vendors.
• Negotiate favourable terms, pricing, and promotional opportunities with suppliers.
• Monitor supplier performance and ensure timely delivery of products.

5. Inventory Management

• Oversee stock levels and manage inventory turnover to minimize waste and stockouts.
• Collaborate with logistics and store operations to ensure efficient distribution of merchandise.
• Implement demand forecasting and replenishment strategies.

6. Pricing & Profitability

• Set pricing strategies that maximize sales and profit margins while remaining competitive in the market.
• Monitor the profitability of each category and make adjustments to pricing or product mix as needed.
• Manage promotional pricing and markdowns effectively.

7. Sales & Performance Analysis

• Analyse sales reports, market trends, and customer feedback to assess the effectiveness of product strategies.
• Identify underperforming products and categories and implement corrective actions.
• Provide regular performance updates to management.

8. Store Presentation & Merchandising Standards:

• Work closely with store teams to ensure consistent merchandising displays and standards across all locations.
• Guide store layout and product placement to enhance customer experience and increase sales.

9. Team Management

• Lead and develop a team of merchandisers, providing guidance and training to ensure high performance.
• Coordinate with other departments (e.g., marketing, store operations) to align merchandising efforts with business goals.

10. Compliance & Regulations

• Ensure all merchandising activities comply with company policies, safety regulations, and legal standards.
• Stay informed about relevant regulations, including product labelling, health, and safety requirements.

Key Requirements:

• Education: Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• Experience: Minimum of 8 years of experience in merchandising, retail management, FMCG, or a related role, preferably within the convenience store or retail industry.

Skills:

• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Leadership and team management experience.
• Proficiency in inventory management systems and MS Office (Excel, Word, PowerPoint).

Key Competencies:

• Customer-focused mindset with a strong understanding of consumer behavior.
• Strategic thinking with the ability to make data-driven decisions.
• Problem-solving skills and attention to detail.
• Strong leadership and organizational abilities.
• Adaptability and willingness to stay updated on industry trends.