Senior Manager, Strategy & Commercial, Mini-App

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Mini-App team a newly formed yet tightly knit team on a bold mission within Grab. Though small in size, the Mini-App team brings together a powerhouse of experienced professionals from diverse backgrounds, each a specialist in their domain. Our team is focusing on identifying and nurturing Grab's next growth engines by collaborating with high-potential partners across the region. Through these partnerships, we aim to co-create innovative solutions that mutually strengthen and expand our ecosystem advantage.

Get to Know the Role

As a Senior Manager of Strategy, Min-App Business, you will lead the launch and scaling of our mini-app business from the ground up. This is a unique 0-1 opportunity to build a new business within Grab, leveraging our extensive user base, robust platform, and strong market presence. You will be reporting directly to the Head of Product Strategy & Product Operations.

This role is based onsite in Petaling Jaya office.

The Critical Tasks You Will Perform

• Strategy Development: You will define and execute the overall strategy for Grab's mini-app business, including market entry, competitive positioning, business model, and growth levers.
• Business Launch & Incubation: You will lead the end-to-end launch of the mini-app platform, including product conceptualization, platform development, partner acquisition, and go-to-market strategies.
• Ecosystem Building: You will identify, onboard, and manage strategic mini-app partners, fostering a vibrant ecosystem of diverse applications.
• Revenue Generation: You will develop and implement monetization strategies to drive transaction value and revenue growth for the mini-app business.
• Cross-functional Collaboration: You will work closely with product, engineering, business development, marketing, and legal teams to ensure seamless integration and successful execution.
• Market Analysis & Insights: You willl monitor market trends, competitive landscape, and user behavior to identify new opportunities and optimize the mini-app offering.
• Team Leadership: You will potentially build and lead a small, dedicated team as the business scales.
  
  

Qualifications

What Essential Skills You Will Need

• Bachelor's degree in Business, Economics, Engineering, or a related field; MBA preferred.
• 10+ years of experience in strategy, business development, or product leadership roles, with experience launching and scaling new businesses or products, ideally in the digital platform or app ecosystem.
• Entrepreneurial experience or demonstrated ability to thrive in a 0-1 environment, taking initiatives from conception to successful execution.
• Experience with mini-apps, superapps, and the broader digital ecosystem, particularly in China (WeChat, Alipay) or Southeast Asia.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
• Demonstrated ability to identify and capitalize on new business opportunities.
• Experience with platform partnerships and ecosystem development is a plus.
• Ability to travel approximately 25% of the time
  
  

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.