SEO Specialist

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.my, helps millions find the insurance policy with the best value and highest coverage for them.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

We are seeking an experienced and passionate SEO Specialist to drive organic traffic and visibility across search platforms. In this role, you will be responsible for planning, implementing, and optimizing SEO, GEO (Geotargeting), and AEO (Answer Engine Optimization) strategies. You will work closely with cross-functional teams to ensure the brand maintains a strong online presence and delivers high-quality traffic, leads, and conversions.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings across global and localized markets
• Perform keyword research, site audits, and competitive analyses to identify opportunities and areas for improvement.
• Optimize site structure, on-page elements, and metadata for both general and geo-targeted searches.
• Build and execute strategies for GEO optimization, including managing site structure, localized content, and listings for multi-location or global markets.
• Leverage AEO (Answer Engine Optimization) to optimize site content for featured snippets, voice search, and “People Also Ask” sections.
• Monitor, analyze, and report on site traffic, keyword rankings, and conversion metrics using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
• Stay updated with the latest search engine algorithm changes, SEO trends, and best practices across markets.
• Collaborate with marketing, and engineering teams to implement site improvements and optimize the user experience for search.
• Identify and resolve technical SEO issues, including site crawlability, page load speed, mobile responsiveness, and structured data.
• Support marketing campaigns by providing SEO insights and recommendations.

Requirements

• Bachelor’s degree in Digital Marketing, Digital Web Technology, or related field
• 3+ years of experience in SEO, with strong knowledge of GEO and AEO best practices
• Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Search Console
• Strong understanding of technical SEo, site architecture, structured data, and on-page optimization
• Experience with geo-targeted strategies for multi-regional or multi language websites
• Excellent analytical, problem solving, and communication skills
• Ability to work independently and collaborate effectively across departments
• Up-to-date knowledge of the latest search engine trends and Goole algorithm changes
• Experience with content management systems (CMS) like WordPress, shopify

Nice to have

• Proficiency in HTML, CSS, and JavaScript as they related to SEO
• GA4, GTM, Looker Studio, and ETLs.
• Advanced HTML, CSS, JavaScript, and PHP.
• Strategic working knowledge of Google Ads, Meta Ads, Organic Social, Remarketing, Email Marketing, Brand, UX, Web Design, Web Development, Copywriting, and Graphic Design.
• Experience developing AI automations and building AI agents.

Benefits

• Be a part of the future of finance technology and the no.1 company in the industry!
• Fast moving, challenging and unique business problems
• International work environment and flat organization
• Great career development opportunities in a growing company
• Competitive salary
• Casual work attire