SFE Manager

FrieslandCampina


Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
The Sales Force Effectiveness (SFE) Assistant Manager/ Manager role is the backbone of any sales force. Responsible for monitoring field force KPIs to ensure flawless execution to key HCPs in both private and government channels, including the Confinement Centre channel.

This role reports to the Head of Medical Marketing and offers the opportunity to expand capabilities in demand planning and forecasting. Additionally, it involves liaison with global teams and serving as the go-to expert for SFE excellence.

What We Ask

  • A degree holder with a minimum of 1–2 years of experience.
  • Proficient in Microsoft Office, especially Excel; knowledge of Power BI is an added advantage.
  • Experience with the Veeva SFE system is a plus.
  • You enjoy working with data and analyzing results. You are meticulous, think broadly, and possess strong business acumen driven by curiosity.
  • You are customer-focused and able to act with speed and decisiveness to achieve the best results.
  • You take responsibility for your work and are continuously seeking new opportunities to make a positive impact.


What We Offer

  • This is a local position with regular interactions with global and regional SFE leads.
  • You'll be working in a fast-paced environment with high demands from internal stakeholders on deliverables.
  • We believe in work-life balance and offer flexible working arrangements.
  • Attractive benefits and competitive compensation are provided.
  • SFE is a critical role in driving business decisions — you will be in demand.


Vacancy Description

  • Generate weekly KPI reports and analyze data and trends to support business insights.
  • Troubleshoot issues within the Veeva system to ensure smooth operations.
  • Evaluate distributors’ stock-on-hand (SOH) and inventory levels for optimal supply management.
  • Conduct continuous SFE training to enhance field force effectiveness.
  • Contribute to bringing meaningful impact to the overall Medical Marketing team through data-driven support.


Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

The role sits in Marketing Department; under Medical Marketing pillar. We have the beauty to manage 2 brand portfolios for both premium and economy markets. We are the acquisition model to drive downstream sales to Brick & Mortar and online.

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