Social Media Executive

THONG GUAN IS AN EQUAL OPPORTUNITY EMPLOYER WHO VALUES DIVERSITY.

The Human Resources Department
Thong Guan Industries Berhad
Lot 52, Jalan PKNK 1/6,
Kawasan Perusahaan Sungai Petani,
08000 Sungai Petani, Kedah, Malaysia.

Job description:

Job Scope:

1. Strategy & Planning

 Develop and execute social media strategies to enhance brand awareness in China and other Mandarin-speaking markets.

 Align content plans with company objectives — marketing campaigns, trade shows, product launches, and recruitment drives.

 Research and identify trends, hashtags, and audience interests relevant to packaging, logistics, and sustainability.

2. Content Creation & Management

 Create engaging posts, articles, and videos tailored for WeChat Official Account and Xiao Hong Shu audiences.

 Localize existing English content into Mandarin with proper cultural adaptation.

 Design visuals, infographics, or short videos (using Canva, CapCut, etc.) to enhance post attractiveness.

 Maintain a consistent posting schedule and brand tone across platforms.

3. Community Engagement

 Monitor comments, messages, and mentions; respond promptly and professionally.

 Build and maintain relationships with key followers, influencers, and industry partners.

 Encourage user engagement through interactive posts, polls, and story features.

4. Campaigns & Promotions

 Plan and execute targeted marketing campaigns (e.g., product highlights, trade fair participation, case studies).

 Coordinate with sales and marketing teams to promote new solutions or success stories.

 Track and analyze campaign performance to optimize reach and engagement.

5. Analytics & Reporting

 Monitor account growth, impressions, engagement rates, and follower demographics.

 Prepare monthly social media performance reports with insights and improvement plans.

 Use analytics tools (WeChat backend, RED analytics, or third-party tools) to measure ROI.

6. Collaboration & Branding

 Work closely with the marketing and sales teams to ensure consistent messaging.

 Support brand-building initiatives — corporate videos, recruitment content, sustainability storytelling.

 Liaise with external partners, KOLs, or design agencies when needed.

Requirements / Skills

• Proficiency in Mandarin and English (spoken & written).
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu operations.
• Strong content creation and copywriting skills with an eye for visual presentation.
• Knowledge of B2B marketing or industrial products (preferred but not mandatory).
• Analytical mindset with basic data tracking and reporting ability.

Job Types: Full-time, Permanent

Send your resume to : [email protected]
Whatsapp to : 0176544288