Social Media & Video Content Creator

2 positions available:

1. Social Media Content Creator (Preferably Female)
2. Video Content Creator (Preferably Male)

Collaboration Between Social Media and Video Content Creator:

Campaign Planning:

• Social Media Content Creator: Works on the overall campaign strategy, setting the tone, messaging, and goals for the social media aspect.
• Video Content Creator: Collaborates to create video content that fits into the broader campaign narrative, ensuring the visuals and storytelling align with the campaign’s objectives.

Content Ideation:

• Social Media Content Creator: Shares ideas on the type of content that would engage the audience across platforms.
• Video Content Creator: Develops video concepts based on those ideas, ensuring the videos resonate with the platform's audience while aligning with the social media strategy.

Video Optimization for Social Media:

• Social Media Content Creator: Provides platform-specific guidelines (e.g., length, format, hashtags, captions) to ensure the video performs well on social media.
• Video Content Creator: Edits and formats the video to fit these guidelines, optimizing for each platform (e.g., TikTok, Instagram Stories, YouTube Shorts).

Content Scheduling:

• Social Media Content Creator: Manages the timing of posts, including when and where the videos will be published for maximum reach.
• Video Content Creator: Coordinates the delivery of the final video content to ensure it’s ready for the social media schedule.

Engagement and Interaction:

• Social Media Content Creator: Handles engagement by responding to comments, promoting the video, and encouraging shares or likes.
• Video Content Creator: Monitors how the audience responds to the video itself, gathering insights to refine future content.

Analytics and Reporting:

• Social Media Content Creator: Analyzes the performance of video content in the context of the campaign, focusing on metrics like reach, engagement, and conversion.
• Video Content Creator: Reviews how specific elements of the video (like storytelling, editing, or pacing) contributed to performance and discusses adjustments for future campaigns.

Real-Time Content Creation:

• Social Media Content Creator: Engages the audience in real-time through live streams or stories.
• Video Content Creator: Assists with behind-the-scenes footage, editing real-time content, or shooting quick updates that can be posted during a campaign.

Creative Feedback:

• Social Media Content Creator: Provides insights from the audience's reaction to previous posts, suggesting changes in tone or style for the next set of video content.
• Video Content Creator: Adjusts the video style, length, or format based on feedback to keep content engaging and fresh.

Requirement:

• CapCut Pro
• TikTok
• Communication Skill