Specialist, Customer Acquisition (IT Hardware)

Key Responsibilities

1. Sales Lead Generation & Qualification

• Generate new leads through outbound prospecting, inbound enquiries, field sales activities, and partner channels

• Conduct on-site and virtual meetings with SMB customers

• Qualify prospects based on business needs, budget, and decision-making process

• Identify opportunities for upselling and cross-selling IT hardware products and related solutions

2. Back-to-Back Sales Execution

• Manage the end-to-end sales cycle, including solution proposal, pricing, and order closure

• Ensure all transactions comply with company policies, pricing guidelines, and back-to-back sales requirements

• Coordinate closely with internal teams to ensure smooth order fulfilment and delivery

3. Customer Relationship Management

• Build and maintain strong relationships with SMB customers

• Understand customer requirements and recommend tailored IT hardware solutions

• Act as the main point of contact throughout the sales cycle to ensure customer satisfaction and retention

4. Product Knowledge & Market Awareness

• Maintain strong knowledge of IT hardware products (servers, PCs, workstations, storage, networking, peripherals, etc.)

• Stay updated on industry trends, competitors, and pricing

• Provide customers with professional advice on product specifications, compatibility, and performance

5. Sales Forecasting & Reporting

• Maintain accurate sales pipeline and forecasts using CRM tools

• Track KPIs and sales targets to ensure consistent performance

• Prepare regular sales activity and performance reports

6. Collaboration & Teamwork

• Work closely with internal teams including sales operations, logistics, finance, and marketing

• Collaborate with channel partners, resellers, and distributors to maximise sales opportunities

Key Requirements

Experience

• Minimum 3 years of sales experience, preferably in IT hardware or technology sales

• Proven experience in a back-to-back sales model

• Experience handling SMB customers and field sales activities

Skills

• Strong communication, negotiation, and interpersonal skills

• Ability to manage the full sales cycle independently

• Comfortable with field sales, client visits, and relationship-building

• Proficient in CRM and sales tools (e.g. Salesforce, HubSpot)

Knowledge

• Strong understanding of the SMB market and its IT hardware requirements

• Familiarity with IT hardware solutions and competitive landscape