Store Admin

What a Store Admin does at HP:

KPI

1. Grow Revenue

2. Optimize Conversion

3. Increase Average Order Value

4. 100% accuracy on product content

5. 100% Content with Rich content

6. Grow Attach rate

Product maintenance

• Add products to site and ensure quality content
• Images
• Content, specs
• Recommended products
• Rich content
• Remove products from site upon EOL
• Maintain pricing for SKU
• Maintain bundle, simple, configurable products

Promotions

• Product marketing call outs
• Badges, call outs
• Pricing maintenance for promotions
• Cart / catalog rules
• Create promotions on store
• Offers page creation (PLP)
• Promotion execution
• New promotion vehicles like (Spin and Win)
• NPI takeover and schedule

Recommended Products

• Dynamic bundles
• SKU based recommendation
• Ad-served banners (Magento and Ad Butler)
• Add, segment, monitor performance
• PLP banners
• Landing pages / Family banners
• Campaigns banners

URL/Facets management

• Tagging of product to correct classification
• Assigning all site URLs

Site audits

• Work with Merch team to provide site audits and issue tracking

HP Store (Daily)

• Products with marketing call out / discount / promotion
• Broken links
• No zero pricing
• Campaign expiration
• Magento inventory report

Individuals who do well in this role at HP, usually possess:

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in sales, channel/account management, solution development, marketing research, or a related field or an advanced degree with 3-5 years of work experience.

• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

• Responds to moderately complex issues within established guidelines.

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.