Strategic Marketing Manager

Are you a Marketeer passionate about modernization within the healthcare industry? If so, this opportunity could be for you! Join us at B. Braun, a leader in the medical devices industry, where your skills and experience will be recognized and celebrated. Take the next step in your career with us and help shape the future of healthcare!

As a Strategic Marketing Manager, Infusion Therapy at B. Braun you will play a vital role in….

Your key responsibilities:

• Manage the elements of the marketing mix for the designated and defined range of products to achieve the company’s market share, profitability and strategic objectives in Malaysia and Brunei.

• Marketing:
• Develop, implement and evaluate marketing plan(s) and strategies for existing and new products to achieve the sales and profit objectives of the portfolio.
• Monitors and analyse competitor products and marketing activities. For key competitors, develop and maintain the competitor profiles. Develop counter strategy in-line with marketing plan and implement accordingly.
• Training:
• Identify product training needs and develop products and/or activities to address these needs to groups or individuals. Develop, maintain and improve training materials for internal product training, as well as conduct product training for B. Braun employees in all aspects of product knowledge.
• Conduct routine product competency assessment to relevant critical roles, including Product Application Specialists, Sales Representatives, Area Sales Managers and Therapy Specialists. Document the progress according to company processes.
• Monitor feedback from training activities and report on outcomes.
• Relationship Management:
• Develop relationships with appropriate customer groups and professional working bodies. Identify and develop positive relationships with Key Opinion Leaders through regular interaction and customer visits, and support the sales and education team with in-service education for customers when required.
• Support sales activities within key hospitals as per agreed sales and marketing strategies, and provide leadership and marketing direction to the sales team in sales activities and projects as agreed and established with Sales Management.
• Management:
• Manage marketing and other defined expeenses within the approved guidelines of all designated accounts, as well as be involved in all aspects of budget planning for all products and activities. Measure success of investment outcomes in line with forecast.
• Ensure all company and industry guidelines, Code of Conduct, relevant legislation is adhered to compliance.
• Support the Regulatory Affairs team in meeting the local regulatory requirement for all pre and post market activities. Review product incident reports and samples as they are received, propose action and pass to customer service or appropriate regulatory personnel for processing.
• Leadership
• Lead team members through directing, guiding, coaching and mentoring.
• Identify gaps and develop team’s competency in related areas of responsibility.
• Solves unique and complex problems that have a broad impact on the business.
• Recognized as an expert within the organisation, both within and beyond own function and able to anticipate internal and/or external business challenges, recommends process, product or service improvements.
  

What you will bring to the team:

• Bachelor's degree in Marketing or related.
• 8+ years or more product management experience in healthcare field, either in pharmaceutical or medical devices.
• Experience in people-management / leadership capacity - lead a team of marketeers.
• Healthcare Industry experience and or a scientific, clinical or nursing background are highly desirable.
• Knowledge in digital landscape and processes within the hospital setting, understanding of hospital information system (HIS) or ICU setup would be added advantage.
• Demonstrate thorough product knowledge across all products including:
• Clinical procedures & practice
• Features and benefits
• Competitor products
• Market and pricing knowledge
• Highly proficient in Microsoft Word, PowerPoint and Excel.
• Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills. Ability to organise material, analyze a wide variety of facts and develop appropriate recommendations.
• Strong presentational skills, capable of summarizing and communicating key information.
• Excellent project and time-management skills with the ability to multitask and meet deadlines while maintaining a high level of attention to detail.
• Ability to think analytically and strategically when planning.
  

What sets B. Braun apart?

Incorporated in 1980, B. Braun Medical Supplies Sdn Bhd is well placed as one of the leading medical suppliers in Malaysia. We work closely in partnership with hospitals and healthcare institutions for best patient outcomes. Our proven track record as a major hospital supplier of medical devices, equipment and pharmaceuticals paves the way for market leadership.

Our team’s extensive networking within the industry, together with B. Braun’s evolving and progressive product quality help us in our mission to protect and improve people’s health in Malaysia and around the world.

What can we offer you?

• Flexible working hours
• Sports club
• Annual leave
• Medical insurance
• Employee incentive scheme
• Retirement benefit scheme
• Long service award
• Employee referral program
• Education assistance program
• BMS Business School for learning & development
  
  

What’s next?

Once you click on the link to Apply, you will be directed to update your personal information and submit your CV. Our Talent Acquisition team will carefully review your application, and if you pass the CV screening you will be invited for the first interview. We ask you to conduct two interviews, one in person and one remotely. If you stand out and meet our requirements, we will present you with an offer and guide you through our seamless onboarding process. Join us and be part of something extraordinary!

We appreciate different perspectives, thoughts, experiences and backgrounds. By strengthening an appreciative, inclusive, respectful and equal working environment, we create a culture in which all our employees feel free to be who they are.

To find out more about our commitment to diversity click here

Check us out on Social Media!

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To find out more about B. Braun Malaysia click here