Technical Marketing Manager, Gas Treatment

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BASF has been operating in Malaysia for more than 30 years, through a number of wholly-owned companies and joint ventures in the country. BASF (Malaysia) Sdn Bhd was incorporated in 1989, and operates main office in Bandar Utama and a manufacturing plant in Pasir Gudang in Johor, as well as an operational site in Kulim, Kedah. BASF Asia-Pacific Service Centre Sdn Bhd began its operation in 2005. Located in Kuala Lumpur, the regional service hub provides functional services in the areas of finance, controlling, human resources, real estate and facilities management, communications, environment, health & safety, procurement, import-export order management and information services to BASF Group companies in 20 markets across Asia Pacific. BASF Services (Malaysia) Sdn Bhd, established in 1997, provides infrastructure and utilities support services to BASF sites in Malaysia. BASF holds 60% of its joint venture BASF PETRONAS Chemicals Sdn Bhd, which operates a state-of-the-art Verbund production site in the Gebeng Industrial Zone, Pahang, and 50% of Toray BASF PBT Resin Sdn Bhd. BASF posted sales to customers in Malaysia of approximately €344 million in 2023 and had 2,460 employees as of the end of the year. Further information is available on www.basf.com/my.

Objective of the Position

• Responsible for the profitable and sustainable growth of BASF’s gas treatment business in selected subregion of Asia Pacific
  
  

Main Tasks

• To develop customized solution packages for grassroot gas treatment projects / customers through a combination of licensing OASE technologies, offering technical services and marketing chemicals supply.
• To defend existing solvent refill business by developing differentiation strategies to achieve competitive advantage through understanding of customer needs. This includes preparation and negotiation of solvent supply and ongoing technical service contracts.
• To support the development and roll-out of gas treatment innovations such as OASE yellow, OASE blue, OASE green, HIPACT and others
• To build and maintain long-term relationships with industry partners (licensors, engineering contractors, vendors) to enhance BASF’s business on a global scale
• To contribute to and implement global and regional Gas Treatment strategies
• To collect, monitor, analyze and share competitive intelligence to gain competitive advantage for BASF
• To increase the value of technical expertise within the gas treatment team by maintaining and sharing of practical design and engineering knowledge/experience
• To represent BASF in industry associations, conferences, trade shows, customers events etc. through presenting technical and/or industry-relevant topics and networking
• To exchange information and collaborate with other BASF business units (eg. CC) to present BASF’s collective offerings to the customers
• To improve work coherence, quality management and efficiency of the sales colleagues by conducting internal training and improving internal working procedures
• To take on special projects/initiatives as required
  
  

Job Characteristics

• Technical Services/Marketing (process engineering, design & operation knowhow)
• Customized Solutions provider
• Customers are international/national oil & gas companies; EPC contractors
• Business development & project management from concept stage to plant start-up and operation
• Customer focused
• Thrive in innovative and digital 4.0 environment
• Work with a global strategic framework & global team
  
  
  

Requirements

Education:

• Bachelor’s degree or higher degree in Chemical Engineering
• MBA or post-graduate degree is an advantage
  
  

Working Experience:

• Extensive (10 years) experience in technical service, process simulation and process design, preferably in gas treating applications (natural gas, syngas, refinery tail gas, biogas, flue gas, hydrogen)
• Previous experience in technical marketing and sales preferred
  
  

Technical & Professional Knowledge:

• High degree of technical knowledge related to the design and/or operation of process units, preferably Acid Gas Removal processes;
• Experience with process design software