Assistant Manager, A&R and Brand Partnership

A&R Kuala Lumpur
Sony Music Entertainment Malaysia is looking for a driven and culturally plugged-in Assistant Manager, A&R and Brand Partnership to support both A&R (Artists & Repertoire) and Brand Partnerships / New Business functions. This hybrid role is ideal for someone passionate about music and pop culture, with a strong interest in both artist discovery and development as well as working with brands and commercial partners

What you'll do:

A&R Support & Artist Development

• Scout and identify emerging artists, producers, and songwriters across Malaysia and the region.

• Support the A&R process including demo evaluations, research, and artist pitching.

• Assist in coordinating recording sessions, releases, and content development.

• Work closely with artists and managers to support ongoing development and project execution.

• Track music trends and cultural movements to identify opportunities.

Brand Partnerships & New Business Support

• Assist in identifying potential brand partners aligned with Sony Music artists and IP.
• Support the development of partnership pitches, proposals, and presentations.
• Coordinate campaign execution for brand collaborations and content partnerships.
• Help manage relationships with brands, agencies, and external partners.
• Track and report on partnership performance and outcomes.

Project Coordination & Execution

• Work cross-functionally with Marketing, Digital, Commercial, and Legal teams.
• Manage timelines and deliverables for artist releases and brand campaigns.
• Ensure smooth execution of projects from concept to delivery.

Market & Data Insights

• Monitor streaming performance, social engagement, and market trends.
• Provide insights to support A&R and partnership strategies.
• Conduct research on brands, competitors, and emerging platforms.

Who you are:

Qualifications & Experience

• 2–5 years of experience in music, entertainment, marketing, or related industries.
• Strong passion for music, artists, and youth culture.
• Exposure to brand partnerships or marketing is an advantage.
• Understanding of digital platforms such as Spotify, TikTok, and YouTube.
• Strong organizational and communication skills.

Key Competencies

• Cultural awareness and trend sensitivity
• Execution excellence and attention to detail
• Collaboration and teamwork
• Commercial curiosity
• Proactive and resourceful mindset

Success Metrics

• Quality of A&R scouting inputs
• Effective support in artist project delivery
• Contribution to brand partnership success
• Timely execution of projects
• Strength of stakeholder relationships

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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