Head of Content (Wine Industry)

WINE ADORE


Date: 2 weeks ago
City: Johor Bahru
Contract type: Full time
Head of Content

Brand Growth, Content Strategy, & Digital Conversion

| Johor Bahru, Malaysia | On-site | Adore Global Ops MY |

Wine Adore is building a new way people discover and experience wine through curated experiences, strong storytelling, and a growing digital ecosystem.

We are looking for a Head of Content to lead and scale our content engine, driving engagement, consistency, and real business results across platforms.

Key Responsibilities

  • Own and drive content strategy across Instagram and TikTok
  • Plan and execute structured weekly content shoots
  • Build and manage a consistent content pipeline and calendar
  • Collaborate with videographers, editors, and internal teams
  • Ensure daily content output across relevant platforms
  • Oversee captions and messaging to drive engagement and conversion
  • Track performance and continuously optimize content strategy
  • Improve content quality, speed, and overall output


Requirements

  • Experience in content creation, social media, or digital marketing
  • Strong understanding of short-form video (Reels, TikTok)
  • Proven ability to manage or grow content accounts
  • Strong storytelling and content sense
  • Hands-on, execution-focused, and highly organized
  • Able to work in a fast-paced and results-driven environment
  • Portfolio of content created or managed is required
  • Experience in lifestyle, F&B, or hospitality is a plus
  • Understanding of performance marketing or ads is an advantage
  • Experience working with creators or production teams is a plus


What We Offer

  • Direct exposure to founder and strategic decision-making
  • Opportunity to build and scale a regional brand
  • High ownership and creative freedom
  • Clear impact between content performance and business results
  • Performance incentives based on results

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