Head of Media and Digital, MY

Head of Media, Malaysia

Location: Kuala Lumpur, Malaysia

Business Unit: Unilever Malaysia

Function: Marketing / Growth & Marketing Office

Reports to: Director of Marketing & CSP, MY

Job Purpose

Lead end-to-end media strategy and execution across Unilever Malaysia, driving superior brand growth through data-driven, consumer-first, and social-first media excellence.

Accountable for building best-in-class media capabilities, leveraging digital, data, and emerging platforms to maximize brand impact, deliver ROI, and accelerate marketing transformation.

Key Responsibilities

Media Strategy & Transformation

• Define and lead the end-to-end media strategy across all categories (BPC, Home Care, Foods) aligned to business and brand priorities.
• Drive social-first, digital-first media transformation across awareness, engagement, and commerce funnels.
• Translate consumer insights, market trends, and data into growth-driving media strategies.
  
  

Campaign Planning & Execution

• Own integrated media planning and deployment across all channels (digital, social, search, e-commerce, TV, OOH).
• Lead agency partners to deliver best-in-class execution and continuous optimization.
• Ensure campaigns are culturally relevant, data-driven, and performance-led.
  
  

Performance & ROI Management

• Establish robust measurement frameworks, KPIs, and attribution models.
• Continuously optimize media investments using real-time data and analytics.
• Deliver maximum ROI and productivity of media spend through disciplined budget management.
  
  

Media Ecosystem & Partnerships

• Act as the primary interface with media agencies, publishers, and platforms.
• Build strong partnerships to unlock innovation, value, and preferential access.
• Collaborate with procurement to drive cost efficiency and media productivity.
  
  

Innovation & Future Capability

• Lead adoption of new media technologies, platforms, creator ecosystems, and AI-driven solutions.
• Build first-party data and audience-led media planning capabilities.
• Continuously identify emerging opportunities to future-proof media strategy.
  
  

Leadership & Capability Building

• Lead and develop a high-performing media team.
• Upskill the organization in media, digital, and data capabilities.
• Partner cross-functionally with Brand, CD, CMI, and Finance teams to drive integrated growth.
  
  

Key Skills & Experience

• 10+ years experience in media, digital marketing, or related roles, preferably in FMCG or leading agencies
• Strong expertise in digital, social, performance media, and emerging platforms
• Proven track record of leading end-to-end media strategy and delivering business impact
• Strong understanding of media planning, buying, measurement, and analytics
• Strong commercial acumen with an ROI-driven mindset
• Experience managing agencies and complex stakeholder environments
• Strong analytical skills with ability to translate data into actionable insights
• Proven leadership and team management experience
  
  

Leadership Behaviours

• Consumer & Customer Obsession
• Growth Mindset
• Bias for Action
• Collaboration
• Accountability for Impact
  
  

Why This Role

This is a critical leadership role at the heart of Unilever Malaysia’s social-first and data-driven transformation, with the opportunity to shape the future of media and directly impact business growth at scale

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.