Senior Brand Manager (Coffee)

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Full-time

5+ years experience

Position Summary

Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.

We are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.

A Day in the Life of a Senior Brand Manager

• Identify target consumers through consumer insights, market attractiveness and ability to win.
• Develop and strengthen Brand Essence in alignment with regional and global brand strategies.
• Deliver tastier and healthier coffee experiences in line with Nestlé's 60/40+ strategy.
• Partner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.
• Develop brand portfolio strategies, pricing and promotional plans across key channels and customers.
• Lead Bigger, Bolder and Better innovation and renovation initiatives from ideation through successful commercial launch.
• Develop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).
• Manage brand performance, health and investment priorities, including PFME and TTS optimisation.
• Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding brand experiences.
• Partner with communication agencies to execute impactful brand campaigns that reinforce Nestlé's Nutrition, Health and Wellness leadership.
• Lead, coach and develop team members while fostering strong cross-functional collaboration.
  
  

What Will Make You Successful

• Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.
• Experience leading and managing cross-functional teams.
• Experience leading at least one product launch from ideation through commercial launch.
• Strong brand management, consumer marketing and innovation capabilities.
• Excellent stakeholder management, strategic thinking and communication skills.