AI Automation Senior Specialist (Brand & Marketing)

Are you a creative and tech-savvy professional ready to shape the future of marketing? We're looking for a CreativeX Senior Specialist to join our team, with a special focus on Generative AI & Creative Automation. In this role, you will be the bridge between storytelling and technology, using generative AI tools to enhance our content, streamline our campaigns, and drive brand engagement.

This is a unique opportunity to scale our content production while ensuring our brand's authenticity remains at the forefront. You will be instrumental in deploying AI to create high-quality, impactful content across all our marketing channels.

Key Responsibilities

Marketing Communications

• Campaign Management: Plan, develop, and execute comprehensive marketing communications campaigns that are fully integrated across various channels, including digital, social media, PR, and live events.
• Content Creation: Write, edit, and adapt compelling and effective copy for a wide range of marketing materials, such as websites, social media platforms, press releases, and email newsletters.
• Cross-Functional Collaboration: Work closely with our design, digital, and media teams to ensure a consistent brand voice and messaging across all communications.
• Performance Analysis: Track and analyze campaign performance metrics and use these insights to continuously optimize and improve future marketing communications.
  
  

Generative AI & Creative Automation

• Tool Implementation: Implement and manage cutting-edge, AI-powered content generation tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly, Synthesia) to efficiently produce marketing copy, visuals, and video.
• Workflow Development: Build and optimize AI workflows to accelerate campaign asset production, including creating automated ad variations, generating social content calendars, and developing email templates.
• Prompt Engineering: Train and fine-tune AI prompts to ensure all generated content maintains our specific brand tone of voice, style guidelines, and compliance with all marketing standards.
• Creative Partnership: Partner with our creative teams to blend the best of human creativity with AI-generated concepts to achieve more innovative and higher-impact campaigns.
• Market Awareness: Stay up to date on emerging AI tools and technologies, evaluating their potential for future marketing communications strategies.
  
  

Qualifications & Experience

• A bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 8 years of marketing communications experience, either in-house or at a creative agency.
• Proven experience using generative AI tools in a professional marketing context, with tangible campaign examples that demonstrate their impact.
• Strong writing and editing skills with meticulous attention to detail, tone, and audience engagement.
• A solid understanding of social media platforms, Content Management Systems (CMS), and marketing automation tools.
• Basic knowledge of design principles and the ability to work effectively with creative assets.
  
  

Skills & Competencies

• Creative Storytelling: You are a natural storyteller with the ability to translate brand strategy into compelling and engaging content.
• AI Literacy: You have a strong understanding of prompt engineering, content refinement, and the ethical considerations of using AI in marketing.
• Organizational Skills: You are highly organized and can manage multiple projects and deadlines simultaneously without compromising quality.
• Data-Driven Mindset: You are comfortable interpreting campaign performance metrics and using data to inform your decisions.
• Collaborative Team Player: You can adapt to a fast-changing digital landscape and work effectively with cross-functional teams.
  
  

Why Join Us?

• Be a pioneer: Be part of a forward-thinking marketing team that's actively experimenting with and implementing the latest AI tools.
• Shape the future: Get the opportunity to design and build next-generation marketing workflows that combine creativity with automation.
• Innovate and grow: Work in an environment that values innovation, agility, and continuous learning.
  
  

If you are a driven professional ready to blend your creative skills with a passion for technology, we encourage you to apply.

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.