Assistant Brand Manager, Somersby & Beyond Beer
Carlsberg Group
Date: 2 weeks ago
City: Shah Alam
Contract type: Full time
Role Overview
Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.
Responsibilities:
Carlsberg Malaysia: Brewing for a Better Today and Tomorrow
For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.
Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.
Responsibilities:
- Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
- End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
- Develop the digital marketing strategy and platforms
- Ensure marketing activities is in accordance with the agreed brand positioning strategy
- Implement marketing initiatives to achieve objectives of the brand
- Continuously evaluate and develop the position of the brand
- Responsible for managing marketing budget for the brand
- Identify and analyse market reactions & results of marketing activities
- Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)
- Bachelor’s Degree in Marketing, Economics or Business Administration
- Min 5 years’ experience within brand/marketing management in an operating company environment in FMCG industry
- Extensive experience of working with advertising, media agencies
- Savvy in digital marketing and numbers & figures
- Innovative and constantly thinks outside the box
- Excellent communicator and presentation skills
- Has a terrific pulse of the market - latest trends, consumer demands
- Action-oriented, persistent and a change driver
- High work capacity and team-oriented
- Strong conceptual thinking with an eye for detail
- Good interpersonal skills, positive attitude and pleasant outgoing personality
- Computer literate and fluent in English.
Carlsberg Malaysia: Brewing for a Better Today and Tomorrow
For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.
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