Assistant Key Account Manager

Blackmores Group


Date: 3 days ago
City: Shah Alam
Contract type: Full time

Blackmores (www.blackmores.com.au) is Australia’s No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 11 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia.


As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies


Purpose of role:

The Assistant Key Account Manager is responsible for maintaining and developing a group of key accounts to exceed company set sales and profit targets across range of ‘Must sell list’. Daily roles and responsibilities include implementing business plan, maximising sales, forecasting and planning, range and category development, promotions planning, managing in stock/product lifecycle, coordination of business activities following company direction


Responsibilities include:


Principle Accountabilities

  • Net Sales, total Trade Spend % (including OID), ROI, forecast accuracy, sell-out, & SIT
  • Lead annual Business Reviews with assigned customers including alignment on annual shared KPIs and key growth initiatives, tracked via a shared score card
  • Trade terms management and annual review to improve productivity and ROI
  • Development of channel and customer execution standards for distribution, range optimisation, merchandising, price and promotional effectiveness.
  • Be the customer advocate, improving our organizational customer intimacy, our understanding of the customs strategic objectives and ensuring these are reflected in our plans.


Relationship Management & Business Planning

  • Establish ongoing business relations with all key accounts.
  • Develop and implement channel and customer prioritization, develop growth strategies and resource allocation.
  • Develop channel and customer plans to deliver category growth, increase brand share in priority customer plus improve customer profitability.
  • Coordinate and lead with cross functional teams to deploy Blackmores plans with customers.
  • Contribute to the annual planning process from strategy through to execution.
  • Deliver monthly set KPI – Invoice Sales, Net Sales, Sellout, trade investment ROI, Stock in Trade, forecast accuracy and excellence in execution.
  • Review and align business results with Group Key Account Manager and customers according to scheduled time, managed identified gaps and execute mitigation plans.


Category Management

  • Maximize sales profit through improving shelving and display, implementing promotions and new product launching.
  • Ensure the execution of the marketing plan with key accounts in a timely manner.
  • Implement key store drivers (range, space, promotion, and display), working with store planning teams where applicable. Ensure appropriate approvals in place for planograms, secondary display and feature areas/ special events as negotiated with buyers.


Forecasting & Inventory Management

  • Generating sales forecast/analysis and market insights reports on product trend development and competitors' activities.
  • Keeping track of inventory health for both national & retailer’s warehouse.
  • Working closely with both demand & supply chain to track forecast accuracy
  • Look at stand-out issues for inventory: discuss possible action plans with key account (e.g. clearance or increase stock weights), communicate issues internally


Who are you?

  • 4-5 years of experience in similar role, preferably from the FMCG industry
  • Able to work independently, energetic and highly passionate about work in driving sales growth
  • Experience in managing the marketing of FMCG products across pharmacy, grocery and other retail channels
  • Experience in health supplements, nutrition or skincare categories are strongly preferred.
  • Sales experience in working with retail channels/ distributors
  • Experience in training, customer management best practices, foundation of strategic category marketing and total trade spend strategy
  • Dynamic person embedded with excellent interpersonal and communication skills with abilities to liaise with internal and external cross function stakeholders
  • A sense of independence to work individually and as a team player is another attribute you must possess
  • Passion for growth in business and a proven track record in generating, leading and converting opportunities
  • Intermediate level of category management knowledge
  • Ability to determine portfolio strategy by channel and customer
  • Intermediate level of strategic selling and negotiation skills


Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.

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