Assistant Manager Trade Marketing
DKSH Scientific Solutions
Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time

Title: Assistant Manager Trade Marketing
Location:
Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 183388
Description
Job Summary
Job Function: Marketing
Location:
Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 183388
Description
Job Summary
- Jointly develop and execute trade promotions for clients to drive sales in the retail.
- Execution of trade marketing plan.
- Management BTL expenses.
- Track & monitoring progress of campaigns.
- Conduct business review with client.
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
- Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
- Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.
- Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
- Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
- Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
- Develop, manage and monitor the execution of above the line marketing campaigns and go-tomarket activities, including in-store promotional initiatives
- Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
- Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs
- Align with clients on agreed plans related to merchandising/planograms, trade promotions, instore execution, multiple points of purchase, point of sale materials, etc.
- Work closely with client to conduct product training programs and organize CPE
- Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
- Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- Demonstrate fluency in English (both written and spoken)
- Degree or professional qualification in Marketing/Pharmacy or a related discipline
- Minimum 5 to 6 experience in a similar role.
Job Function: Marketing
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