Assistant Manager, Trade Marketing (FMCG)

General Responsibilities
Act as the Key liaison between client Commercial Sales, Client Marketing & DKSH Channel Leads/Sales Managers in developing and executing trade marketing plans in-line with Sales & Marketing objectives, including: -

i) Identifying key accounts for Promotion implementation and align on allocations based on growth targets.

ii) Propose and align on impactful display supports to gain strong visibility in key accounts.

iii) Shortlist accounts for NPD launches basis aligned NPD launch process

iv) Consolidate overall national campaign & channel execution details for communication to the rest of the sales operation team in monthly trade bulletins.

• Perform tracking update for promotion executions based on agreed timeline and provide timely feedback on what's working well and what's not during execution for immediate rectification.
• Perform post-evaluation of all national campaigns, including in-store promotion initiatives.
• Provide competitor information ie. Prepare and update monthly Pricing Tracker & Promotion Mechanics, new product launches, give update on any new competitor trade promotion activities etc.
• Work closely with KAM and merchandisers to ensure timely placement of marketing materials in-store (POSM/Promo price up on time, promo stock availability)
• Work closely with DKSH Client Management & VAS team to ensure Co-packing and product rework (stickering) is being done on a timely basis to meet trade selling plans.
• Work with Marketing to update on Must Sell SKU (MSS) for respective Channels on a need basis.
• Work with Channel Leads & DKSH National Sales Managers/Key Account Managers to develop Channel exclusive promotions to drive sales /close sales gaps.
  
  
  

Functional Skills And Knowledge

• Minimum three years’ experience in a similar role
• Demonstrate strong understanding of clients' industry/business/products
• Demonstrate communication skills
• Proven project management skills
• Strong analytical background and knowledge of statistical analysis methods
  
  
  

Education

• Degree in Business Studies/Marketing/Economics or a related discipline.