Branch Manager (Nationwide)
AFFIN Group
Date: 3 weeks ago
City: Shah Alam
Contract type: Full time

Create the future with Affin! You too can make a difference.
We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.
Job Purpose
The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.
Job Responsibilities
Sales & Business Growth
We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.
Job Purpose
The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.
Job Responsibilities
Sales & Business Growth
- Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
- Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.
- Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
- Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
- Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
- Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
- Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.
- Ensure efficient, high-quality customer service in line with SLA standards.
- Address and resolve customer complaints promptly and professionally.
- Ensure service accuracy and timely response to CCQ and feedback.
- Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
- Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
- Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
- Excellent interpersonal and communication skills, with strong customer service orientation.
- Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
- Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.
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