Brand Manager, Malaysia

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Based in Petaling Jaya, we are seeking for a Brand Manager to optimize long-term returns to growers and Zespri by developing and implementing marketing plans and campaigns to drive the sales of Zespri Kiwifruit in Malaysia.

This is a 6 month fixed term opportunity from Feb 2025 to July 2025.

In the context of a highly seasonal business, the Brand Manager will work closely with the Senior Marketing Manager, APAC South, with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium. This includes:

• Working with the Senior Marketing Manager, APAC South, to develop the marketing plan for Malaysia.
• Championing the marketing strategies for Malaysia, within the framework of Zespri’s global and regional sales and marketing objectives.
• Implementing planned marketing activities with excellence.
• Evaluating and responding to consumer research insights, market conditions and competitor activities.
• Assisting with marketing implementation for other markets, as required.

Core Responsibilities

1. Develop and Implement Annual Marketing Plan for Malaysia

Conceptualize and articulate a marketing plan that will grow long term consumer demand and meet Zespri’s business objectives.

Manage the efficient and effective delivery of all consumer and trade /channel marketing activity within the agreed budget, operating with flexibility and recognition that supply volumes can fluctuate with fruit crop variability.

Manage all aspects of marketing activities including brand promotion and media support, consumer promotions, channel management support (including liaising with direct retail customers on targeted marketing programs) and point of sale (including packaging and instore/on shelf display materials), public relations, plus other activities as agreed.

Work with agencies and third-party suppliers to deliver the marketing plan in a timely and cost-effective basis.

Analyze, review and report back regularly on marketing activities and results to key internal and external stakeholders.

2. Contribute to the Development of Zespri’s Marketing Strategy

Work closely with the Senior Marketing Manager, APAC South, to manage the implementation of global and regional marketing objectives within the above marketing plan for Malaysia.

Lead / project – manage regional / cross-market initiatives, such as winning at the point of purchase with creative point-of-sale materials, innovative packaging, social media, website updates etc.

Communicate local issues and opportunities to other business stakeholders to ensure the local market perspectives can be considered in regional and global strategy development.

Key Result Areas

Deliver the strongest possible financial results (Net 2 Sales – total and per tray, Volume tray equivalents, Market returns) and Brand Performance (Awareness, Brand Power, Brand Premium) within the Market Development Framework strategy and maximize growth opportunities across Malaysia.

Winning at the Point of Purchase through delivering best-in-class initiatives.

Monitor the results of the marketing activity, recommending changes and implementing improvements to strengthen the Zespri Brand preference with consumers, to support the premium price position and increase consumer brand engagement and loyalty.

Ko wai koe? Who are you?

We are looking for a strong team player who has strong working experience in drawing up and executing marketing plans with our retailer partners. Being highly adaptable with strong problem solving skills will be the key to success and you will also possess:

• At least 5 years’ experience in FMCG, Consumer Products, Trade Marketing or Retail
• Experience in brand marketing or product management, across a broad set of marketing activities, ideally within the Malaysian market
• A high level of fluency in English essential (both written and oral). Fluency in Bahasa also desirable.
• Team player, trustworthy & reliable – needs to ensure activities are compliant with Zespri standards/guidelines
• High levels customer service, excellent time management skills & high attention to detail
• Computer skills including PowerPoint, Excel, Word. Experience with SAP would be an advantage
• Experience & knowledge about agriculture, fruit or other food businesses is an advantage
• Experience as motivator/lead person on projects would be an advantage.

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package. Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies, performance and work location.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 23 January 2025.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at [email protected].

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies. We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.