Brand Manager – Poultry

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Brand Manager to collaborate with Sales, Technical, Supply Chain & Operation teams to develop and execute both short-term profit plan, and long-term strategic plan. Whereas the profit & strategic plan shall help to achieve business objectives, poultry SGI brand values and customer value.

Brand Manager is accountable for the execution of the country specific marketing plan in defining roll out campaign. The role requires close work with cross functional team members to ensure alignment and collaboration to maximize company profit.

Brand Manager to implement creative and innovative solution to market challenges and work closely with team to deliver operational excellence and measure results.

Functions, Duties, Tasks:

• Brand Plans: Responsible to build and implement brand plans with cross-functional team and channel partners for SGIs.
• Business Plan: Provide market updates, customer insights, business & market analytical reports to aid in building and execution of business plans
• Partner with cross-functional team (sales, technical, supply-chain & operation, regulatory, quality & finance) to ensure the recommended 4P (Product, Promotion, Price & Place) can address the OTSW (opportunity, threat, strength & weakness), and help to attain the business, marketing, and key customers’ objectives.
• Partner with sales and technical team to plan, execute, and measure the effectiveness of key account plans, with clear understanding of key customers’ insights & objectives.
• Serve as launch leader for innovation, line extension, and new indication, by partnering with affiliate, regional and global key stakeholders.
• Develop marketing strategies & tactics and promotional materials. Facilitate training for sales force (Elanco & channel partners) to ensure the team have sufficient understanding on disease state, product FAB, competition, strategy, and messages to communicate effectively with our external customers
• To conduct regular field visits (alone or joint call with sales force) to stay close with key customers and market insights. Ensure sales force is executing the brand strategy and tactics in a correct way
• Manage Advertising and Promotions (A&P) budget, used to fund campaigns and promotions of SGIs.
• Adhere to company policies and procedures when interacting and promoting products to customers, to protect the Elanco brand and business
• To report adverse events and product complaints as per global and local regulatory requirements.
• Comprehensive poultry product portfolio selling with existing biz model, direct & distribution or join create demand creation
  
  

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status