Content Creator & Brand Communications

As the Content Creator & Brand Communications, you will serve as our primary brand ambassador and evangelist. You’ll take the cool, technical stuff we do every day and turn it into thumb-stopping content.

Job Description

As the Content Creator & Brand Communications, you will serve as our primary brand ambassador and evangelist. You’ll take the cool, technical stuff we do every day and turn it into thumb-stopping content. Whether it’s trendjacking a viral moment, capturing a 'day in the life' of our team, or turning our leaders into industry icons, you’ll be the one making sure the world knows our name, what we do best and how we can help their businesses.

In this role, you will not only produce high-quality digital content but also strategize how our brand is perceived across social platforms like, but not limited to, LinkedIn, Instagram, Facebook and our internal blog, ensuring our brand image is both professional and trend-aware. Beyond content creation, you will champion our culture internally and represent us externally, empowering our team to be brand ambassadors and positioning our leadership as authoritative voices in the industry.

Four (4) primary responsibilities:

• Own Our Narrative (Strategic Brand Positioning)
  You won’t just post; you’ll plan. You will build and run a PR and social media roadmap that moves us from "just another company" to a recognized industry authority. You’ll ensure that every piece of content, from a LinkedIn thought-piece to a 3rd party media feature screams excellence and keeps our brand top-of-mind for clients and peers alike.
• Move at the Speed of Social (Content & Trendjacking)
  You’ll keep your finger on the pulse of the digital landscape. We want you to be the first to spot a trend and the best at "trendjacking" it to keep us relevant. You’ll balance professional credibility with creative, "thumb-stopping" content, ensuring our technical know-how is translated into high-engagement posts that beat the algorithms.
• Amplify Our Expertise (Thought Leadership)
  You will be the voice behind our vision. You’ll work closely with our leaders and industry experts to turn their deep knowledge into high-value narratives, articles, and speaking engagements. By showcasing our best case studies and "know-how," you’ll position our executives as the go-to authoritative voices in the marketplace.
• Build an Army of Ambassadors (Internal Advocacy & Culture)
  Great PR starts from within. You’ll lead our "Internal PR" by turning our team into brand fans. By capturing "day-in-the-life" moments and celebrating internal wins, you’ll help our employees share their journey online, creating a magnetic employer brand that makes the best tech talent in the industry want to work here.

Day-to-day Duties

• Brand Evangelism: Acting as the external face and voice of the brand online, embodying the company's values and energy in interactions with the public.
• Content Calendar Management: Planning and scheduling a consistent flow of content that highlights company milestones, product updates, and industry insights across, not limited to, LinkedIn, Facebook, Instagram, and internal blog.
• Technical Storytelling: Translating complex technical concepts into accessible, engaging social media assets (short videos, carousels, infographics) that resonate with non-technical audiences.
• Employer Branding: Capturing and publishing "behind-the-scenes" content (team events, achievements, office culture) to humanize the brand.
• Executive Branding: Highlighting company leadership by crafting thought-leadership articles and posts to position the C-suite as authorities in the industry.
• Employee Advocacy Program: Creating guidelines and "ready-to-post" templates to empower internal teams to act as brand ambassadors on their personal networks.
• Performance Analytics: Utilizing data analytics tools to track campaign performance, generating useful and straight to the point analysis to refine strategies based on engagement metrics and ROI.
• Community Management: Actively engaging with followers, industry peers, and potential clients in the comment sections to foster a loyal digital community.

Successful candidates shall possess:

• Storytelling Mastery: Exceptional copywriting skills with the ability to adopt different tones (professional for LinkedIn, engaging for Instagram).
• Tech Savviness: Experience or a strong interest in Technology, Digital, AI and Data; able to understand and simplify technical jargon.
• Visual Creativity: A keen eye for aesthetics and proficiency with content creation tools.
• Strategic Mindset: Ability to look beyond "likes" to understand how social media and online platforms drive business goals and brand reputation.
• Adaptability: A hunger to stay updated on the latest social media trends, platform algorithms, and AI tools.
• Collaborative Spirit: Comfortable working with cross-functional teams to gather stories and insights.