Creative Strategy Lead

Location: Petaling Jaya, Malaysia (Hybrid)

About HEPMIL Malaysia

HEPMIL Malaysia is home to MGAG and Hepmil Creators Network (HCN), part of the HEPMIL MEDIA GROUP, a fast-growing network of media companies that serves to entertain millions across Southeast Asia.

Since its inception in 2015, MGAG has been the go-to comedy brand for Millennials and Gen Z in Malaysia, reaching 9 million+ Malaysians monthly with content that’s proudly local, proudly ridiculous, and always relatable.

Meanwhile, HCN connects brands with over 1,000 TikTok creators across SEA, working with some of the biggest names to build creator-led, entertaining branded content that works.

Learn more here: https://www.hepmil.com/

Right now, we’re looking for a Creative Strategy Lead (or Director level) to help steer that ship.

This is not just a creative job. This is creative leadership.

You’ll be the chief storyteller, chief meme-architect, and the mastermind of the ideas that help brands go from forgettable to fan-favourite on social media.

Your role?

Lead the charge on turning great ideas into campaigns that break through the noise. Strategy, concepting, execution, and building the creative culture. You’ll be at the heart of it all.

What You’ll Do (Key Responsibilities):

Big Idea Generator — Conceptualize social-first campaigns that make sense and make waves. From memes to multi-part creator campaigns, your ideas should get people talking.

Campaign Architect — Plan, pitch, and oversee execution of creative campaigns with internal teams, clients, and creators. Making sure it’s not just pretty but it works.

Brand Storytelling & Messaging — Craft narratives for brands that feel local, human, and relevant. You know how to turn briefs into thumb-stopping, snackable, or scroll-breaking content.

Creative Culture Builder — Even if you’re a one-(wo)man army to start, you’ll shape what the creative team feels like. As we grow, you’ll mentor, collaborate, and lead creatives across projects.

Client Collaborator — Work with clients, creative teams, and creators to merge brand goals with audience love. You’ll be the bridge between what brands want to say and what people actually want to see.

Strategic Planning Partner — Partner with Business Development and Accounts teams to brainstorm, pitch, and win campaigns. You’ll work with, not work for, the business teams.

Who You Are (Requirements):

5-8+ years in creative, brand, or digital agency roles with solid exposure to social media-led campaigns. If you’ve helped brands win attention online then we want you.

You don’t just “get” social media but you live it. Especially TikTok. Also Instagram, YouTube, Facebook, and the content ecosystem that makes up Internet Culture.

Solid experience developing cross-platform creative strategies, not just single posts, but campaign narratives.

A strong creative brain + strategic thinking. You’re not here just to make things look cool. You’re here to make things work.

Comfortable running high-profile campaigns and dealing with clients, creators, and occasionally celebrities.

Presentation skills on point. You can sell an idea in a room like no other.

Experience with video-first, meme-first, or creator-first content? Massive plus.

Creative, but organized. Playful, but professional.

Hungry for impact. You want to make things people will talk about.

Bonus if you’ve built or led creative teams before — but if not, your leadership potential should be crystal clear.

Why Join Us:

Work on campaigns people will actually see and actually care about.

Collaborate with Malaysia’s top creators, influencers, and brands.

Hybrid work setup. We know life happens both in-office and online.

A creative culture where fun is part of the job description.

You’ll help build the next chapter of MGAG & Hepmil in Malaysia.

We’re looking for a creative leader who’s not here to just “approve posts.” You’re here to lead ideas, shape campaigns, push creativity, and win hearts online. If you’re ready to make creative work that people remember, please come through.

Apply now. Let’s create something fun together.