Digital and Customer Engagement Manager, EPD APAC

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You Will Have Access To

• Career development with an international company where you can grow the career you dream of
• A company recognized as a great place to work in dozens of countries around the world
• A workplace celebrated for diversity, working mothers, female executives, and scientists
  
  

The Opportunity

This role is based in Malaysia and covers APAC markets including Vietnam, Thailand, Philippines, Hong Kong, Korea, Singapore, Taiwan, and Indonesia. As the APAC Digital and Customer Engagement Manager, you will lead the digital connected experience for healthcare professionals (HCPs), patients, and providers across the Abbott Established Pharmaceuticals Division (EPD) portfolio. You will drive digital marketing solutions, multichannel engagement strategies, and e-commerce initiatives to enhance customer interaction and experience.

What You’ll Do

• Lead regional digital strategy and multichannel engagement across therapeutic areas
• Collaborate with cross-functional teams (Marketing, Sales, Medical, IT, BI, SFE)
• Develop and implement digital tools including marketing automation, webinars, remote visits
• Drive consumer digital strategies and ensure brand consistency across platforms
• Manage internal and external stakeholders including vendors and agencies
• Optimize campaign performance and measure ROI and KPIs
• Provide training and documentation for digital tools and platforms
  
  

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 6 - 8 years’ experience in digital marketing and e-commerce, preferably in healthcare or pharma
• Proven experience in digital transformation and strategic project management
• Strong communication, analytical, and leadership skills
• Deep understanding of APAC culture and healthcare infrastructure
• High proficiency in English
  
  

Preferred Qualifications

• Experience with online pharmacy or e-commerce platforms
• Familiarity with CLM and SFDC tools
• Ability to manage multiple projects in a fast-paced environment