Digital Marketing Executive

Key Responsibilities:

• Content Creation and Management: Develop, curate, and publish engaging content for various digital platforms, including the company website, social media, and email marketing.
• Social Media Management: Plan, schedule, and monitor content across social media platforms (Facebook, Instagram, etc.) to drive engagement and reach.
• SEO & SEM Optimization: Work with SEO and SEM strategies to improve organic and paid search rankings, enhance visibility, and increase traffic to the website.
• Campaign Development: Create and execute digital marketing campaigns (including Google Ads, Facebook Ads, and email marketing) aimed at driving brand awareness, lead generation, and customer retention.
• Analytics and Reporting: Track and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI; use analytics to optimize future campaigns.
• Market and Competitor Research: Conduct research to stay informed about industry trends, competitors’ digital marketing strategies, and emerging technologies in the medical aesthetic field.
• Collaboration: Work closely with the sales and product teams to align digital marketing efforts with broader business goals and marketing campaigns.

Requirements

• :Bachelor’s degree in Marketing, Communications, Business, or a related field
• .Minimum 2 years of experience in digital marketing, ideally within the medical, healthcare, or beauty industry
• .Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools (e.g., Mailchimp, HubSpot)
• .Strong copywriting skills and ability to create visually appealing digital content
• .Ability to interpret data and use insights to drive digital marketing strategies
• .Excellent verbal and written communication skills in English (additional languages are a plus)
• .A proactive individual who can work independently and in a team, managing multiple projects in a fast-paced environment