Digital Marketing Executive
MySHEQA
Date: 2 weeks ago
City: Shah Alam
Salary:
MYR 2,600
-
MYR 2,700
per month
Contract type: Full time
Job Responsibility
Social Media Strategy & Management
Social Media Strategy & Management
- Develop and execute a content calendar for Facebook, LinkedIn, TikTok, and Instagram.
- Ensure consistency in brand messaging and tone across all platforms.
- Research and implement trending topics, hashtags, and best practices for each platform.
- Monitor and engage with comments, messages, and audience interactions.
- Create engaging and visually appealing posts, reels, carousels, and short-form videos.
- Write compelling captions, headlines, and hashtags to drive engagement.
- Ensure timely scheduling and posting of content.
- Confidently speak in front of the camera for video content creation.
- Host and record educational, promotional, and interactive videos.
- Conduct live sessions, webinars, or Q&A sessions when required.
- Handle basic video recording and editing for short-form and long-form content.
- Work with graphic designers or video editors for enhanced content production.
- Use mobile apps or professional software for basic video editing when needed.
- Track and analyze social media metrics to measure success and engagement.
- Prepare reports with insights and recommendations for content improvement.
- Adjust strategies based on performance data and audience preferences.
- Proven experience in managing social media platforms (Facebook, LinkedIn, TikTok, and Instagram).
- Strong public speaking skills and confidence in appearing on camera.
- Ability to record, edit, and produce video content using standard tools.
- Creative thinking and content planning skills.
- Experience with social media analytics tools (Meta Business Suite, LinkedIn Insights, etc.).
- Excellent writing skills for social media captions and engagement.
- Strong understanding of social media trends, algorithms, and best practices.
- Ability to work independently and manage multiple platforms efficiently.
- EPF/SOCSO
- Basic knowledge of Canva, CapCut, or other editing software.
- Familiarity with paid social media advertising is a plus.
- Experience in community engagement and influencer collaborations.
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