Digital Marketing Executive

This is an exciting permanent, full-time role for a Digital Marketing Specialist who wants to join our growing team at Salient Digital based Petaling Jaya, Selangor. As a member of the Digital Marketing team, you will play a pivotal role in driving our digital marketing initiatives to increase brand awareness, lead generation, and customer engagement.

Responsibilities:

• Develop, plan, and execute multi-channel digital marketing strategies across platforms including Meta (Facebook & Instagram), LinkedIn, TikTok, Google Ads, and programmatic display, ensuring alignment with client objectives.
• Manage and optimize paid advertising campaigns (search, social, display), ensuring performance meets KPIs for impressions, reach, CTR, CPC, conversions, and budget utilization.
• Create comprehensive digital content calendars and oversee content creation (visuals, videos, copywriting) that resonate with target audiences and deliver measurable engagement.
• Conduct keyword research, optimize website content and landing pages, and implement SEO strategies to improve organic visibility and traffic.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other digital marketing dashboards, providing actionable insights and recommendations.
• Collaborate with creative, account management, and technical teams to deliver cohesive, integrated campaigns that meet client briefs and timelines.
• Manage email marketing campaigns, including segmentation, automation workflows, content development, and performance tracking.
• Stay informed of digital marketing trends, platform updates, algorithm changes, and industry best practices, proactively recommending enhancements to clients and internal stakeholders.
• Assist in preparing client proposals and presentations by providing data-driven insights, strategic recommendations, and performance projections.

Qualifications:

• Diploma/Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• Minimum 1–3 years of relevant experience in digital marketing
• Proficient in digital advertising platforms (Google Ads, Meta Business Suite, TikTok Ads, etc.)
• Strong understanding of SEO, SEM, email marketing, and analytics tools (Google Analytics, Meta Insights, etc.)
• Ability to work independently and as part of a team
• Creative, analytical, and detail-oriented
• Proficiency in Apple Pages, Numbers and Keynote is a plus.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.

Benefits:

• Join a young and growing company, founded by industry veterans with over 30 years of digital marketing and technology experience. 
• Health and dental benefits.
• Opportunities for career progression within the organisation.
• Hybrid work arrangement.
• Opportunity to work on a variety of brands within the one business - if you love diversity in your day, this is a great role for just that!
• Dynamic and collaborative work environment.

How to Apply:

Interested candidates are invited to submit their resume, cover letter outlining their qualifications and experience and LinkedIn profile to [email protected]. Please include "Digital Marketing Specialist Application" in the subject line of the email.