Digital Marketing Specialist

• Plan and manage digital marketing, including SEO/SEM, email marketing, PPC, social media and paid advertising campaigns.
• Identify new trends and insights, and optimize performance based on the insights.
• Suggest and implement improvements in areas like SEO, social media, email marketing, and website design and development.
• Performing SEO audits to identify various issues impacting clients’ search engine performance.
• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.
• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
• To work closely with the team in developing online plan/strategy as well as creative and effective digital campaigns.
• Execute advertising campaigns using various platforms to generate leads.
• To analyze reports on effectiveness of campaigns.

Requirements:

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Computer Science/Information Technology or equivalent.
• Required language(s): English, Bahasa Malaysia.
• You will be creating materials in both English and Bahasa Malaysia.
• Required Skill(s): SEO, SEM, FACEBOOK AD, GOOGLE AD.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Identify powerful keyword by competitors to drive most valuable traffic.
• Implement strategy for ON and OFF page SEO optimization.
• Expert technical skills and in-depth understanding of digital marketing for Google and Facebook marketing (PPC).
• Understanding and experience in managing tools such as HTML, CMS and other SEO related software, google analytics, facebook analytics and other analytics tools for digital marketing.
• Good understanding of online marketing techniques, user behavior, user experience, social media marketing.

Added advantage:

• Knowledge of Blackhat Seo tactics.
• Technical skill in content marketing, email marketing.
• Basic programming and coding skills, HTML and landing page building.
• Affiliate marketing knowledge & CRM knowledge.

How this career will benefit you:

• This is a permanent role
• This is 5 day work week job
• Flexible working hours