E-Commercer Executive / 電子商務主管
AUGER ENTERPRISES
Date: 10 hours ago
City: Shah Alam
Contract type: Full time
主要職責/責任：
- 負責平台活動註冊（Lazada & Shopee），積極與KAM爭取平台行銷資源（活動頁面、首頁曝光、優惠券曝光、BMO等）
- 參與制定門市促銷策略，協調資源，達成銷售目標。
- 參與店鋪佈局設計架構的規劃、線上活動及電商平台特惠的策劃、通路內行銷ROI優化。
- 與設計師緊密合作，確定廣告圖片方向，優化廣告圖片的點擊率和轉換率，提高產品的搜尋相關性排名。
- 制定每月營運計畫並負責執行，評估推廣效果，分析店鋪及商品的訪問量及轉換率數據。
- 協調平面設計團隊、客服團隊等人員，確保上述任務順利且有效地完成。
- 編寫店舖客流量、銷售量、轉換率等數據分析報告。
- 探索並推薦創意的方式來接觸目標受眾並透過數位平台持續吸引客戶。
- 跟上數位行銷領域的趨勢、競爭對手的活動和行業最佳實踐，以便隨時了解市場的發展。
- 熟悉電商平台（Lazada/Shopee）的通路內付費廣告工具，善於總結經驗，為達成銷售業績和目標提供決策依據。
- 具有良好的人際溝通能力，能夠與KAM和客戶保持良好的關係。
- 作為團隊成員協助其他相關活動。
- 1年以上電商平台（Lazada & Shopee）推廣營運經驗，有活動報名經驗者優先。
- 了解平台通路行銷規則，熟悉會員購物習慣及購物心理。
- 熟悉電商平台（Lazada & Shopee）的內鏈行銷工具，熟悉關鍵字搜尋技術優化（SEO），對外鏈行銷有獨到的見解，
- 對跨國網路行銷有深刻理解，思維敏捷，思路清晰，對網購市場有較強的感知力。
- 具備良好的規劃、推廣及專案執行能力，溝通能力強。
- 優秀的邏輯思考能力，很強的責任感和主動性，團隊合作精神，優秀的學習能力和創新能力。
- 有效使用與體驗TikTok、FB、IG等社群媒體平台。
- 工作時間靈活，但願意在大型活動期間做出承諾。
- 具備強大的資料分析能力，熟練使用 Microsoft Excel。
- 能很好地用英語、普通話和馬來語進行書寫和口語交流。
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