Executive, Digital Content

Job Description

• Content Creation: Let’s Make Magic!
• Create Viral Content: Be the mastermind behind eye-catching and story-telling, from shooting and editing to adding that perfect filter. You’ll keep things fun, fresh, and in tune with the latest trends!
• Think Outside the Box: Dream up wild, original ideas for challenges, skits, and trending content. Your creativity knows no bounds, and you're always ready to jump on the latest viral wave.
• Lights, Camera, Action: Plan your content, photos, and videos—whether it’s scripting a hilarious skit or brainstorming a quirky young trend as a Muslim, you’ve got the vision.
• Edit Like a Pro: Add your magic touch to videos with music, effects, and captions that keep viewers coming back for more. Get creative with social media’s built-in tools, but know your way around editing software too!
• Strategy & Planning: The Roadmap to Success
• Content Calendar Whiz: Plan out a killer content calendar, keeping posts fresh, relevant, and consistent. You’ll always be ahead of the game.
• Viral Strategy: Harness social media's unique features to create engaging content, whether it's using trending sounds, challenges, or crafting your own brand-new trend.
• Trend Tracker: You’re plugged into the social media vibe 24/7. You know what’s trending, what’s about to blow up, and how to incorporate it into your content strategy.
• Hashtag Game Strong: Master the hashtag strategy to get your content trending and in front of the right people at the right time.
• Community Engagement: Let’s Build a Tribe
• Engage, Interact, Repeat: Respond to comments, DMs, and all the good vibes from your audience. You're building a community that loves to engage!
• Grow That Following: Use your influencer partnerships and collabs to grow your community. Engage with fellow creators, build your network, and cross-promote for maximum reach.
• Social Media Vibes: Respond to feedback, go live, and engage with your audience in creative ways. Keep it authentic, fun, and totally on-brand!
• Branding & Messaging: The Voice of the Brand
• Brand Vibes, Always: Ensure every piece of content feels authentic, on-brand, and reflects the company’s personality and values.
• Aesthetic Master: Keep the visual aesthetic consistent across all posts. From color schemes to tone of voice, you're creating a vibe that people can recognize anywhere!
• Campaign Execution: Help bring fun campaigns to life! Whether it's a giveaway, a seasonal campaign, or a new product launch, you’re there to make it unforgettable.
• Analytics & Reporting: Crunch the Numbers, See the Fun
• Track Those Views: You’ll be the first to know what’s working and what’s not by analyzing views, shares, comments, and likes. Adjust content strategies accordingly and keep the momentum going!
• Insights & Trends: Dive into the numbers to figure out what type of content performs best. Share those insights with the team and keep improving the content flow.
• Optimize & Evolve: Use A/B testing to try out new video formats, sounds, and styles—learn what resonates best with your audience.
• Coordination & Collaboration: Teamwork Makes the Dream Work
• Collaboration Over Competition: Work with other creators, influencers, and internal teams to amplify your content and cross-promote. Building relationships is key to growing your reach!
• Campaign Coordination: From planning to posting, you're the go-to person for making sure campaigns run smoothly and deadlines are met—no stress, just success.
• Approval, Please!: Get final approval on content from stakeholders (but don’t worry, you’ll be ready to present your awesome ideas with confidence).
  
  

Skills & Superpowers You’ll Need

• Social Media Guru: You know social media inside and out, its trends, quirks, and every little feature that can make a video go viral.
• Creative Mind: From brainstorming video ideas to putting together the final edit, you’re always coming up with fresh concepts and fun twists.
• Video Editing Pro: Whether it’s social media’s built-in tools or more advanced editing software, you know how to create videos that make people stop scrolling.
• Writing & Storytelling Skills: You’re not just a content creator, you’re a storyteller. From crafting compelling captions to scripting videos, your writing keeps people hooked and helps bring your ideas to life in a way that resonates.
• Communication Skills: You’re the voice of the brand! Whether you’re engaging with followers or collaborating with influencers, your communication is key to success.
• Trendspotter: You’re always ahead of the curve when it comes to new challenges, memes, and viral moments.
• Analytics Geek: You can analyze performance data and use it to level up your content creation. You love knowing what’s working (and what’s not) to keep improving.
  
  

Perks Of The Job

• Be Creative Every Day: Bring your ideas to life and watch them come to life in front of millions of users!
• Grow a Loyal Community: Build real connections with your followers and become a trusted voice in your niche.
• Work with Cool People: Collaborate with influencers, other content creators, and a fun-loving team who’s all about making great things happen!
  
  

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.