Executive, Marketing

1. Marketing Strategy

- Strategic Planning and Execution: Plan and implement comprehensive marketing strategies that align with the company’s overall goals and objectives, ensuring a cohesive and effective approach to market engagement.

- Digital Marketing Campaigns: Executive and manage digital marketing campaigns across various channels, including SEO, social media marketing, content marketing, and online advertising. Monitor campaign performance, analyze data, and optimize strategies for continuous improvement.

- Industry Events: Plan and manage the company’s participation in relevant industry events, both domestic and international. Coordinate logistics, booth setup, and promotional activities to maximize event impact.

- Digital Asset Management: Populate and maintain the company’s digital assets, including the website and social media pages. Ensure consistent messaging, engaging content, and up-to-date information across all platforms.

2. Brand Management

- Brand Strategy Development: Develop and implement effective brand strategies that define how the company’s product or services are positioned in the market. Create a cohesive brand identity that resonated with the target audience and aligns with the company’s values.

- Brand Identity Management : Maintain the company’s brand visual identity, including elements like the logo, color schemes, typography, and design standards. Ensure consistent brand representation across all marketing materials and communications.

3. Market Research and Analysis

- Market Research: Conduct market research to gather and analyze data on the target audience, industry trends, and competitors. Utilize research findings to inform marketing strategies, identify opportunities, and make data-driven decisions.

- Competitive Intelligence: Source, analyze, and store information about competitors’ products, pricing strategies, and marketing activities. Use competitive insights to gain a market edge and refine marketing approaches.

4. Other Responsibilities

- Corporate and Professional Membership: Maintain and identify the relevant corporate and professional memberships for the company. Evaluate and recommend memberships that align with the company’s strategic objectives and industry involvement.

- Professional Development: Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies. Stay updated on industry trends, marketing technologies, and best practices.