Executive, Marketing (Ninja Mart - FMCG)

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

Launched in Feb 2021, Ninja Mart is Ninja Van’s first FMCG-focused logistics unit. We connect brands with retailers in Vietnam and Malaysia, unlocking endless possibilities for business expansion in this fast-growing region.

Job Responsibilities

• Drive Marketing Campaigns & Strategies
• Define and support overall Brand & Marketing integrated strategy together with the regional marketing team
• Responsible for coherent and consistent brand image across all retail touch points in our store customers physical stores
• Ensure efficient use of assigned budget to deliver maximum Brand Amplification
• Drive meaningful Campaigns/Partnerships/Tie-ups/Promotions to enhance brand relevancy and strengthen brand and customer engagement
• Identify target audiences, objectives and desired outcomes of marketing campaign
• Develop content of marketing campaigns
• Lead creative agencies to develop communication ideas, and collateral to execute campaign projects.
• Identify new trends and insights to bring about effective marketing activities to increase brand awareness, consideration and conversion.
• Work with internal and external teams to ensure that tasks are completed and programmes are delivered on time
• Analyze, recommend, and implement CRM related activities to promote attainment, loyalty and spending
• Develop Go-to-Market Strategies, such as planning of ATL/BTL/TTL or 360 Plan
• Develop and execute creative marketing/ events planning and all communications initiatives in accordance to brand guideline, principal's strategic direction and market requirements
• Execute all public relations activities, including liaising with agencies in crafting out adaptable PR plan for Malaysia local market
• Perform Social Media Activities/Performance Marketing
• Plan social media calendar and content for target audience
• Maintains the official social media accounts
• Assist in the creation of digital and social content, read and comprehend key metrics for digital analysis and reports
• Conduct research on industry-related topics for partnership and marketing materials creation
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Provide ad-hoc support replies to enquiries on social media
• Analytical Skills
• Identifying and track social media metrics and related marketing metrics
• Provide analytics and insights to aid in growth of social media channels and digital platforms (Website, Facebook, LinkedIn)
• Write clear marketing copy, website landing pages, SEO-friendly online articles, editorials, campaign collaterals, social media posts (Linkedin, Facebook)
• Conducting thorough research on industry-related topics (combining online sources, interviews and studies) generating ideas for new content types and proofreading articles before publication.
  
  

Job Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or any related field.
• Minimum 2 years of experience in preferably in Digital Marketing/MarComm.
• Meticulous and able to manage multiple priorities effectively.
• Good team player, excellent communication and interpersonal skills to foster collaboration across teams.
• Proficiency in data tracking and reporting tools to monitor performance metrics.
• A proactive mindset with the ability to anticipate issues and implement solutions.
  
  

Submit a job application

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