Executive, Performance - Social

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for the Executive, Performance - Social to join us. You will perform Digital Social campaigns across various client portfolios and industry verticals.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to: Head of Practice

3 best things about the job:

• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
• Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing
• A revenue driving role with the market leader in a high growth sector of the marketing services industry

In this role, your goals will be:
In three months:

• Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
• Understand the various ad products and campaign management platforms for each of the key social media channels.
• Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager.
• Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.

In six months:

• To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives
• Able to work independently and in a team
• Contribute to strategy building for a campaign

In 12 months:

• Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign
• Able to set clear goals and KPIs for all proposed campaigns

GroupM Nexus Responsibilities:

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The following are the responsibilities of the GroupM Nexus Social Buying team and the varying degree of complexity is subject to individual job level:

• Understanding of GroupM Agency deliverables and campaign KPIs.
• Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Google, Facebook, LinkedIn, Twitter)
• Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
• Ensure understanding and 100% compliance with finance process, GroupM policies and procedures.
• Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
• Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation

What your day job looks like at GroupM:

• Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended)
• Lead and implement Social campaign activities of established local and global brands across multiple industries
• Attain Facebook Blueprint Planner and Buyer certifications
• Attain Twitter Flight School Badges
• Manage a cluster team and be responsible for team coaching and day-to-day supervision
• Any other project or tasks as assigned from time to time

What you’ll bring:

• Strong analytical, problem solving and time management skills
• Creative and a good team player
• Knowledge of digital marketing preferred
• Detail orientation and well-organized
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
• Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints
• Relationship skills and aware and respectful of diversities

Minimum qualifications:

• Minimum of 2 years of experience in Digital/Social Marketing or relevant industry
• Knowledge and experience on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement
• Long term commitment to personal and company growth
• Nurturing mindset. Strong sense of accountability and desire to grow and support the team’s growth through intense learning and re-application
• Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo
• Meticulous attention to detail and effective communication skills
• Able to efficiently prioritize and delegate tasks in a fast-changing environment
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment

More about GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, EssenceMediaCom, Wavemaker, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

About Malaysia
GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya. Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture in the office and there is high “Semangat” in our office as half of our talent are below the age of 30.

You can expect diversity, strong collaboration and a fun yet dynamic environment here! GroupM Malaysia provides endless opportunities for marketing, media and branding professionals, to hone their skills and capabilities. We provide the support to enable ambitions to come to life, so those looking for an exciting and challenging career in media have no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.