Head of Marketing

Location: MY - Kuala Lumpur - ASEAN region

Goodyear Talent Acquisition Representative: Kerr Bianca Beech

Sponsorship Available: No

Relocation Assistance Available: No

Principle Duties And Responsibilities

As Head of Marketing, you will be responsible to develop marketing strategies and marketing plans to strengthen company's market position and achieve desired business goals

You will be responsible in building brand awareness & strengthen brand positioning and align to Goodyear Global & AP Brand strategy, communicate, cascade brand strategy & localize to local content

You will oversee planning and implement marketing communication activities of company products & promotions to support the marketing activities. Work closely with Sales department & align sales & marketing strategies

You will create clear Consumer Value proposition for Goodyear brand and communicate the benefits to target market segments

Job Requirements

You have more than 8 years’ experience in Marketing function

You have experience in change management, driving organization to achieve growth targets, set and execute market leadership objectives

You are involved in development of employees' skills and competencies and achieve desired impact of the change and the operating results

You have experience working in a rigorous and demanding business environment, anticipating challenges and mitigating risks

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate