Manager, Brand Marketing

Job Description:

Brand Leadership to Drive Growth

• Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
• Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.

Product Innovation and Commercialization

• Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.

Advertising and Creative Development

• Identify the strategic objective to drive the required communication strategy.
• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.

Consumer Promotions/ In-store Merchandising

• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
• Flawless execution of initiative in term of budget, timing and communication.

Media Strategy and Execution

• Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.
• Determine appropriate integrated media mix to maximize effective reach.

Agency/ Supplier Management

• Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital).
• Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.

Job Requirements:

• Candidate must possess at least Bachelor Degree in Business Studies, Sales, Marketing or related field.
• At least 5-6 years of working experience in similar position preferably in the FMCG sector.
• Technically proficient in data analysis to gain insights for decisions.
• Strong planning and organizational skills to effectively manage executed projects.
• Marketing strategy and brand planning skills.
• Ability to be highly organized yet adaptable to changing circumstances and priorities both quickly and effectively.
• Strong communication skills and interpersonal skills.
• Creativity to identify alternative approaches and solutions.
• Maturity to handle debates involving differences of opinion.
• A confident manner and the ability to influence and persuade.
• Digitally savvy in digital space (leveraging digital and social to solve business challenges).