Manager, Product Management
DKSH
Date: 3 weeks ago
City: Petaling Jaya
Contract type: Full time
Job Summary
Oversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives.
General Responsibilities
Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
Oversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives.
General Responsibilities
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
- Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
- Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances.
- Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions.
- Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.
- Strategize product communication activities, launches, exhibitions, media relations activities,etc. to drive awareness of products/services.
- Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making.
- Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing
- strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments.
- Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.
- Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.
- Have knowledge in trade marketing (trade programs and planning).
- Have experience in portfolio management (multiple brands).
- Possess Product Management experience, and experience handling OTC will be added advantage.
Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
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