Marketing and Sales

• Contributes information, ideas, and research to help develop marketing strategies
• Helps to detail, design, and implement marketing plans for each product or service being offered
• Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels
• Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
• Answers questions from clients about product and service benefits
• Maintains excellent relationships with clients through superior customer service
• Tracks sales data and works to meet quotas or sales team goals
• Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
• Creates and presents regular performance reports for managers and executives
• Helps to interview, hire, manage, and direct members of the company’s marketing and sales teams
• Assigns specific employees to marketing and sales projects or client accounts as needed
• Implements and adheres to company policies and procedures
• Attends trade shows and travels to meet clients as needed

As well as formal qualifications, a Marketing and Sales job description should include the following qualities:

• An analytical mind
• An ability to learn new technologies quickly
• Good time management skills
• An ability to follow processes
• Strong documentation skills
• Good communication skills – both written and verbal
• Commercial and business awareness