Marketing and User Development Associate
FastLaneRecruit
Date: 1 week ago
City: Remote
Contract type: Full time
Remote
We are seeking a Marketing and User Development Associate to join our Hong Kong based client. This is a unique opportunity to play a foundational role in shaping the culture of F&B mobile application start-up.
Key Responsibilities:
Marketing & Brand Development
Key Responsibilities:
Marketing & Brand Development
- Build and manage social media channels to strengthen brand presence and user engagement
- Cultivate partnerships with KOLs (Key Opinion Leaders), venues, and industry stakeholders to boost visibility and outreach.
- Partner with Product Manager and development team to shape a product that resonates with users.
- Gather and interpret user feedback to recommend product improvements and prioritize new features.
- Develop and execute user acquisition strategies to grow a vibrant, engaged community.
- Launch value-added initiatives to foster user loyalty and advocacy.
- Contribute to regional expansion efforts, including Hong Kong, the Greater Bay Area, South Korea, Taiwan, and Japan.
- Coordinate with internal teams to ensure smooth execution of tasks and projects
- Identify operational bottlenecks and propose effective solutions.
- Support branding initiatives including naming, logo ideation and Ai- assisted projects.
- Conduct market research and assist with focus group planning and execution.
- 1-2 years of relevant experience in marketing, product development or user engagement preferred.
- Excellent communication and interpersonal skills with a collaborative mindset.
- Comfortable working in a fast-moving start-up environment and handling a wide range of tasks.
- Fluent in English and Putonghua; proficiency in Cantonese and/or other Asian languages is a plus.
- Be a part of innovative, mission driven start-up at pivotal stage of growth
- Work in a collaborative and supportive team environment.
- Gain hands-on experience across departments with significant room for professional growth.
- Contribute directly to shaping a product thats redefining the F&B experience in Asia.
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